Problems of research buyers and the effect in Britain of the development of a research users' association
This paper starts by discussing the particular problems of market researchers working for manufacturing and other organisations which use research in their marketing, and in general depend on market research agencies to carry out all or some of the elements of fieldwork, analysis and reporting. The paper then considers some of the various organisations active in the U.K. and representing different groups with interests in the research process. The objects of the paper are two: 1 To inform U.K. researchers about developments perhaps outside their immediate interest, and to encourage them to consider the wider problems or organisations concerned with market research; 2. To tell researchers in other countries who may themselves be considering new or improved industry organisational structures something about experience in Britain.
- This could also be of interest