Tag: "Newspapers"

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Videos

Leading digital transformation! (Spanish)

Catalogue: Latin America 2019
Date: April 9, 2019
Author: Pablo Giudici

Videos

Millennial lens (Spanish)

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Company: Voices! Research & Consultancy
Date: May 14, 2018
Author: Constanza Cilley

Videos

Jumping off the barricades

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Date: June 15, 2014
Authors: Marcello Sasso, Michela Coin

Research papers

Uncovering hidden triggers of user generated content engagement

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Companies: AOL, Probit Research
Date: November 6, 2012
Authors: Christian Kugel, Curtis Frazier, Joseph D. Blechman

Research papers

Canada's cross media consumer database

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Company: comScore ARS
Date: October 21, 2010
Authors: Pasquale A. Pellegrini, Hastings Withers

Research papers

Single source multimedia measurement

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Date: June 22, 2005
Author: Manuel Daehler

Research papers

Shaping high level business decisions through dynamic understanding of consumer insights

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Companies: Compañia de Negocios Moiguer, CCR Group
Date: September 19, 2004
Authors: Esteban Coll, Fernando Moiguer, Ricardo Kirschbaum, Mariela Mociulsky, Guillermo Oliveto, Jorge Karol

Research papers

Qualitative effects of media on advertising effectiveness

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Date: June 15, 2004
Authors: Bobby Calder, Edward Malthouse

Research papers

Developments in the measurement of readership accumulation

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Date: June 15, 2004
Authors: Julian Baim, Alan Higgs

Research papers

Measuring newspaper reading during summer period via mobile phones

Catalogue: ESOMAR Technovate Conference 2003
Date: January 26, 2003
Authors: Leif Widman, Lena Vogelius

Research papers

Print monitor

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Company: CZAIA Marktforschung GmbH
Date: June 13, 2002
Author: Uwe Czaia

Research papers

Measuring the 'daily reach of dailies' and newspaper sections

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Company: Bucknull & Masson
Date: June 13, 2002
Authors: Ingemar Lindberg, Paul Sumner, Peter Masson