Tag: "Newspapers"

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Research papers

Daily reach using SMS

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Date: June 13, 2002
Authors: Leif Widman, Lena Vogelius

Research papers

The young audience as a future reserve market for newspapers

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Date: June 15, 1999
Authors: Ana Lucia Fugulin Ache, Maria de Fatima Atsuko, Rose Mary Ikeda

Research papers

Helping newspapers compete with electronic media

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Date: June 15, 1999
Authors: Seija Nurmi, Virpi Nurmilaukas

Research papers

Getting the research we need

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry
Date: June 15, 1997
Author: Peter Highland

Research papers

Datadia (Portuguese)

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Date: June 15, 1997
Authors: Eneida Nogueira, Renata Nunes Cesar, Cristina Panella

Research papers

A new cultural sunday magazine

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry
Date: June 15, 1997
Authors: Fernando Moiguer, Ana Maria Binnevies, Marita Soto, Oscar Steimberg, Paula Magariños

Research papers

Datadia

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Date: May 1, 1997
Authors: Eneida Nogueira, Renata Nunes Cesar, Cristina Panella

Research papers

What's news on newspaper section research?

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Date: November 1, 1995
Author: Stuart Corke

Research papers

The readers view

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Company: CZAIA Marktforschung GmbH
Date: November 1, 1995
Author: Martin Vogelmann

Research papers

Newspapers as fast moving consumer goods brands

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Date: November 1, 1995
Author: Philip Wisson

Research papers

Measuring readership of newspaper sections on the UK NRS

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Date: November 1, 1995
Authors: Roger Beeson, Jean Wong

Research papers

The paths of information

Catalogue: Latin America 1995: Trends And Tools For Business Decisions
Date: May 1, 1995
Authors: Ana Konder, Ethel Scliar