Resources Library by ANA

The "irrationalisation" of surveys

Survey design has been slow to respond to the key lessons from Behavioral Economics that we often act first, then rationalize our action. The presenters hypothesized that replacing survey methods that assumed rationality with methods that...

Catalogue: Congress 2012: Accelerating Excellence

Authors: Kevin Karty, Jeffrey Henning, Janet Thai, Bin Yu, Steve Lamoureux

Company: Affinnova

September 13, 2012

The case of Tunisian elections following the Arab Spring

The role of opinion polling in new democracy countries is highlighted in this presentation. Governments and institutions must be aware of the importance of updated and accurate public opinion information, knowledge, and attitudes. Tunisia is a case...

Catalogue: Congress 2012: Accelerating Excellence

Author: Nébil Belaam

Company: EMRHOD Consulting

September 13, 2012

How cars really get bought

This presentation is based on a study designed to follow people as they made an important purchase decision - their next new car. The presenters found very different approaches and behaviours, and were able to track the real effect of ads (greater),...

Catalogue: Congress 2012: Accelerating Excellence

Authors: Neel Desor, Robert Ellis

Company: COG Research Ltd.

September 13, 2012

In 2030 the best market researcher in the organisation will be the CEO!

The audience will journey to what market research will look like in 2030. For a selected number of years between 2012 and 2030, a particular development taking market intelligence to its new level is described. The fundamental shift in the market...

Catalogue: Congress 2012: Accelerating Excellence

Authors: David Smith, Elisabetta Osta

Company: DVL Smith Ltd

September 13, 2012

Who's afraid of opinion polls?

This is a true story about a pollster and a public policy advisor, who in a small project in the Fiji Islands put public opinion polling at the forefront of public debate at an international level. The project finally gave the people of Fiji a voice....

Catalogue: Congress 2012: Accelerating Excellence

Authors: Jenny Hayward-Jones, Caz Tebbutt

September 13, 2012

From Rio to the rest of the world

As economies like Brazil emerge, a seismic shift is taking place in the marketing budgets of global brands, out of developed markets and into those rapidly increasing in wealth and influence. What does this mean for market research? The...

Catalogue: Congress 2012: Accelerating Excellence

Authors: Ana Alvarez, Fiona Blades

Companies: PepsiCo, MESH Experience

September 13, 2012

Market research challenges in emerging economies

The challenge of market research is perhaps greatest in countries where it becomes nearly impossible to complete any daily polls due to conditions of social inequality, violence as an historical constant and inefficient transportation and...

Catalogue: Congress 2012: Accelerating Excellence

Authors: Catalina Mejia Rozo, Helga Mora Santamaría

Company: YanHaas S.A.

September 13, 2012

Beneath the surface

Two questions periodically arise in our industry: how do brands really grow and why don't the best always win? Every time our industry thinks that we have the answers nailed down, someone comes along and undermines the collective consensus. We are...

Catalogue: Congress 2012: Accelerating Excellence

Authors: Kyle Findlay, Constantin Michael, Jan Hofmeyr

Company: KANTAR TNS Malaysia

September 13, 2012

Dimensions of online survey data quality

Several recent research articles explore the impact of panel sourcing on speeding, fraudulent respondents, and participant engagement. A large number of studies have explored differential cross- cultural responses to survey design and its effect on...

Catalogue: Congress 2012: Accelerating Excellence

Authors: Mitch Eggers, Jon Puleston

Company: GMI (Global Market Insite)

September 13, 2012