Resources Library by ANA

The psychology of radio listening

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Date: June 15, 1983

Authors: Colin Day, Carole Wilkins, Tony Twyman, Graham Woodham

The classification of radio audiences in terms of needs, psychographics and interests

Catalogue: Seminar 1982: Improving Media Research

Company: Gallup International Association

Date: June 15, 1982

Author: Malcom R. Mather

Development of the product and corporate image of a radio station

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Company: Gallup International Association

Date: June 15, 1981

Authors: Bruce Roberts, Malcom R. Mather

Qualitative research into quality street radio advertising

Catalogue: CRAM/Peter Cooper Archive Collection

Date: May 1, 1979

Author: CRAM/Peter Cooper Archive

Building a radio audience

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Date: August 28, 1977

Authors: Colin Day, Chris Friend, John Clemens

Qualitative research into Radio Newcastle

Catalogue: CRAM/Peter Cooper Archive Collection

Date: April 23, 1973

Author: CRAM/Peter Cooper Archive

Qualitative research on radio Luxembourg adverting for Barclays

Catalogue: CRAM/Peter Cooper Archive Collection

Date: August 1, 1971

Author: CRAM/Peter Cooper Archive

Research on in-store commercial radio

Catalogue: Seminar 1971: Below-The-Line Activities

Date: June 15, 1971

Author: Emile M. C. van Westerhoven

The child audience for radio and television

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Company: British Broadcasting Corporation (BBC)

Date: June 15, 1961

Author: Frederic H. Littman

Measuring the impact of communication

Catalogue: ESOMAR/WAPOR Congress 1959

Date: June 15, 1959

Author: Ruth Ludwig