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Research papers

Advertising research utopia 1961? (German)

The subject of my paper is stated as a question, as you observe. It implies some well-founded doubts regarding our ability, seriousness, and determination to carry out basic advertising research which can tell us one day how advertisers and agencies...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Wolfgang Schaefer
June 15, 1961
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Citation

Schaefer, W. (1961a, June 15). Advertising research utopia 1961? (German). ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/advertising-research-utopia-1961-german-


Research papers

Forecasting in consumer research (German)

Everybody who is engaged in providing goods or services wants to act upon the American saying, "Buy today the newspaper of tomorrow". For this purpose he turns to the market researcher. If no clear answers can be found for the basic questions, he...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Charles Schlaepfer
June 15, 1961
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Citation

Schlaepfer, C. (1961a, June 15). Forecasting in consumer research (German). ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/forecasting-in-consumer-research-german-


Research papers

Research and developing countries

I have been living and doing research In a so-called "developing country" for the past eight, months, and I have passed through several others in that category en route from Korea to Baden-Baden. To begin with, perhaps I should describe for you...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Helen M. Grossley
June 15, 1961
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Citation

Grossley, H. M. (1961a, June 15). Research and developing countries. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/research-and-developing-countries


Research papers

Analysis of magazine accumulative audience

The purpose of this paper is to present a computation method suggested to us by the analysis of the Politz findings. It seems that this method leads to an acceptable estimation of the accumulative audience reached by n issues of a magazine, knowing...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Jean Michel Agostini
June 15, 1961
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Citation

Agostini, J. M. (1961a, June 15). Analysis of magazine accumulative audience. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/analysis-of-magazine-accumulative-audience


Research papers

Estimate of the future requirements of automobile tires

Market research for raw materials, investments, capital goods etc. is of a highly pragmatic mature. This can best be demonstrated by a case history. In describing what the industrial market researcher actually does, the specific difficulties one...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Wander Meijer
June 15, 1961
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Citation

Meijer, W. (1961a, June 15). Estimate of the future requirements of automobile tires. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/estimate-of-the-future-requirements-of-automobile-tires


Research papers

Future developments of farming surveys

This paper outlines the particular problems of farming research, as one aspect of our research programme on non-domestic demand, and describes an experimental postal survey among a panel of farmers.

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: A. B. de Vos
June 15, 1961
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Citation

de Vos, A. B. (1961a, June 15). Future developments of farming surveys. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/future-developments-of-farming-surveys


Research papers

Methodical approaches to a study of the labour market in an economy of full employment

For the first time in the history of the world of industrial labour the situation in Germany is characterised by the fact that the jobs available exceed the labour supply. This state of affairs, called full employment by the economists, does not...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Viggo Graf Blücher
June 15, 1961
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Citation

Graf Blücher, V. (1961a, June 15). Methodical approaches to a study of the labour market in an economy of full employment. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/methodical-approaches-to-a-study-of-the-labour-market-in-an-economy-of-full-employment


Research papers

Advertising research utopia 1961?

The subject of my paper is stated as a question, as you observe. It implies some well-founded doubts regarding our ability, seriousness, and determination to carry out basic advertising research which can tell us one day how advertisers and agencies...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Wolfgang Schaefer
June 15, 1961
×

Citation

Schaefer, W. (1961a, June 15). Advertising research utopia 1961?. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/advertising-research-utopia-1961-


Research papers

A multidimensional test for measurement and prognosis of interviewers' aptitudes

The following is a report on a method to select interviewers. According to the variety of interviewer effects and errors caused by Interviewers this method had to follow a multidimensional conception. It was designed to allow: 1. A proper selection...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Otto Walter Haseloff
June 15, 1961
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Citation

Haseloff, O. W. (1961a, June 15). A multidimensional test for measurement and prognosis of interviewers' aptitudes. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/a-multidimensional-test-for-measurement-and-prognosis-of-interviewers-aptitudes