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Advertising research utopia 1961? (German)

Date of publication: June 15, 1961

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Author: Wolfgang Schaefer

Abstract:

The subject of my paper is stated as a question, as you observe. It implies some well-founded doubts regarding our ability, seriousness, and determination to carry out basic advertising research which can tell us one day how advertisers and agencies can spend their sometimes huge sums of money in a more efficient, more economical way. The methods are there, Du Pont researchers have started using them - what are we waiting for?

Wolfgang Schaefer

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Research Papers

Advertising research utopia 1961?

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Author: Wolfgang Schaefer

 

June 15, 1961

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Citation

Schaefer, W. (1961a, June 15). Advertising research utopia 1961?. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/advertising-research-utopia-1961-


Research Papers

Advertising expenditure- advertising effect (German)

Catalogue: ESOMAR Congress 1980: Taking Stock

Author: Arthur Juchems

 

September 1, 1980

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Citation

Juchems, A. (1980a, September 01). Advertising expenditure- advertising effect (German). ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/advertising-expenditure--advertising-effect-german-


Research Papers

Advertising pressure (German)

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation

Authors: S. Geiger, Otmar Ernst

 

June 15, 1971

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Citation

Geiger and Ernst (1971a, June 15). Advertising pressure (German). ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/advertising-pressure-german-


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Citation

Schaefer, W. (1961a, June 15). Advertising research utopia 1961? (German). ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/advertising-pressure-german-