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Research papers
Enhancing an Advertising Space with a Single-Source View of its Audience
Measuring consumers? responses to advertising stimuli was a foundational demand for the industry. Since the very first days of the commercial use of radio and TV spaces, advertisers have commissioned researchers to find out if their targets were...
Catalogue: Latin America 2023
Authors: Ben Boix, Daniela Martinez, Alejandro Etchart
Company: A+E Networks Latin America
April 24, 2023
Research papers
Easing the Effects of Inflation in Latin America
While other parts of the world are grappling with a recent surge in inflation, Latin America has been facing these market conditions for quite some time. Its difficult to predict what will happen next: will the economy veer into recession, or will it...
Catalogue: Latin America 2023
Author: Patricia Fujisawa
Company: SKIM
April 24, 2023
Research papers
New Trends on Healthcare Research in Latin America
What is the current landscape of the healthcare sector in Latin America? What are the main trends that any professional needs to be aware of if looking to conduct market research with medical audiences in this part of the world? This paper aims to...
Catalogue: Latin America 2023
Authors: Fabiola Suarez, Alberto Rosas, Laura Romero
Companies: IPSOS, Fine
April 24, 2023
Research papers
Transforming Established Research
Caracol Radio, the leading radio station in Colombia, found itself in need of understanding the reasons behind the statistics it already had about its audience during the pandemic, and to understand the impact of events in life on people. Considering...
Catalogue: Latin America 2023
Authors: Felipe Cabrales Urdaneta, Cesar Valderrama Nicholls, Claudia Velasco Henao
Companies: Caracol Radio, Datexco Company
April 24, 2023
Research papers
The Reality of Seniors in the "Rapidly Aging" Country of Japan
When you think of Japan, what kind of image or perceptions do you have? Sushi? Mount Fuji? Anime and otaku culture? From a marketer's point-of-view, one major characteristic of Japan is that it is the "world's most rapidly ageing society.
Catalogue: Forecast. Forward. Faster
Authors: Licaco Tanaka, Akiko Koyasu
Company: Values, Inc.
February 28, 2023
Research papers
Measuring the Unmeasurable Future: A New Strategic Foresight Methodology
At McDonald's, we believe that creating impact is all about the choices we make about the future. As a business, as people and as a wider society, we all face similar issues with seemingly umprecedented uncertainty and dizzying speed of change. in...
Catalogue: Forecast. Forward. Faster
Authors: Joanna Lepore, Yannis Kavounis
Companies: McDonald's Corporation, Descartes and Mauss
February 28, 2023
Research papers
General Rules for Packaging Design and Evaluation
When we think about product packaging, many different dimensions of a business come to mind: ergonomics and usability, regulations, production, sustainability, material science, brand positioning, design, trade marketing and product experience.
Catalogue: Forecast. Forward. Faster
Authors: Alejandro Salgado-Montejo, David van der Woude, Paula Ximena Triana, Maria Alejandra Medoza
Company: Atrianna
February 28, 2023
Research papers
