Tag: "State Of Art"

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Research papers

American experience with motivation research

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Date: June 15, 1957
Author: Paul Lyness

Research papers

Some principles in product testing

Catalogue: ESOMAR Congress 1956: Advertising Research
Date: June 15, 1956
Author: Fritz Lohmeier

Research papers

Fad and progress in motivation research

Catalogue: ESOMAR/WAPOR Conference 1955
Date: June 15, 1955
Author: Herta Herzog