Get to your customer truth with automated video highlights.
Get to your customer truth with automated video highlights.
NAILBITER Videometrics offer a truly unique step forward for video-based quantitative research. By confronting the obstacles faced by traditional surveys, video represents a new option for researchers and marketers to see and hear their shoppers. With a collection of standardized videometrics across a quantitative sample size, the insights revealed using quant video offer a unique, actionable, and believable data. Manufacturers understand and highly appreciate the value of having a maintained and constantly growing Norms database through which to compare their metrics. As an industry thought leader, NAILBITER has consulted FMCG brands towards the confluence of online surveys and observational research. In response to constantly growing demands in the industry, they look forward to continuing to bring highly scalable, behavioral methodology to clients across the FMCG industry.
NAILBITER Videometrics offer a truly unique step forward for video-based quantitative research. By confronting the obstacles faced by traditional surveys, video represents a new option for researchers and marketers to see and hear their shoppers. With a collection of standardized videometrics across a quantitative sample size, the insights revealed using quant video offer a unique, actionable, and believable data. Manufacturers understand and highly appreciate the value of having a maintained and constantly growing Norms database through which to compare their metrics. As an industry thought leader, NAILBITER has consulted FMCG brands towards the confluence of online surveys and observational research. In response to constantly growing demands in the industry, they look forward to continuing to bring highly scalable, behavioral methodology to clients across the FMCG industry.
AOL, a leader in digital content and storytelling, and VoxPopMe, a technology platform specializing in qualitative video research, partnered to explore best practices for including and operationalizing video in research.
Target consumers for many Chinese manufacturers are based internationally, and accessing an accurate view of their audience is more imperative than for those living in the same culture as their market. As Chervon expands further into the US and Canada with the plan for the first battery powered ride on lawn mower, the need for consumer data in the form of tangible, actionable insights was identified. The geographical disconnect is the case for many Chinese manufacturers. As trade agreements face tension under the new US presidency, it has never been more imperative to understand the audience and maximise market share for the future.
Patients have become the center of most pharma companies' worlds. Immersions are perfect for clients who want and need to understand the patient's world at the individual customer level - to offer better solutions and better serve patients with more customized products. This paper discusses the role of video-based research methods in medical research, why this method is particularly effective for helping those with multiple chronic conditions, to identify patient-centered improvement opportunities, and communicate effectively to clinical and administrative leaders and decision making stakeholders.
Can quantitative research simultaneously identify new insights and confirm market opinions? Can video play a role in quantitative research? Yes it can! Through the creative use of video open ends, you will see that quantitative research can uncover deep insights while also providing the market underpinnings we rely on. We will illustrate how to use techniques to identify respondents with unique and important opinions about the study subject and you will learn how to use video input like other data sources.
The use of tape or video recorders in research is now well-established and widely accepted by informants. Two issues arise under the International Code of Marketing and Social Research Practice:1. What form of permission must be obtained from informants when such equipment is used?2. How far can tape or video recordings be played and/or supplied to people outside the research organization carrying out the research?These two issues are interrelated. The reasons why they are important are that informants' right to withdraw from the interview or to have any or all of the information they have given destroyed, must be protected and no element of deception should be involved in this connection, and there must be no danger of breaching the rules in anonymity.
This paper offers a brief review of the research techniques that are available to the media researcher who is interested in discovering what happens in front of the television. It then describes the C-Box, a piece of equipment which produces a video-recording of the viewing area in front of the TV, together with a visual image of the programme on the set, and the channel number, date and time of day. The C-Box has been used to examine the relationship between the amount of TV people claim to watch and the amount of TV they actually watch, and to generate material that is relevant to several areas of interest to media researchers. Two of these areas, namely the ratings and viewers' reactions to commercials, are singled out for special attention. The paper concludes with a summary of the advantages that video-analysis has to offer to our understanding of television viewing.