You searched for: "*"
ANA has found 12136 results for you, in
545 ms.
Currently showing results 8758 to 8766.
Didn’t find what you were looking for? Try the Advanced Search!
Research papers
Marketing long haul holidays to Australia
This paper is concerned with the use of market research to adjust the marketing stance of the Australian Tourist Commission in the light of changing conditions in their main European markets, so that the appeal of Australia is maximised as a long...
Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: John Goldsworthy, Chris Friend, Judy Morrell
Company: Marplan Forschungsgesellschaft mbH
June 15, 1982
Research papers
The role of the financing intermediary as an important link between money suppliers and ultimate borrowers
Little is known about behaviour, attitudes and expectations of these financial intermediaries, because usually all marketing research has been focused on the ultimate consumers. Therefore, a survey among 174 Dutch financial intermediaries was carried...
Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Philip P. Todd
June 15, 1982
Research papers
The uninvolved consumer
A theory of low involvement consumer behavior is emerging in the marketing literature, challenging a number of traditional theoretical and strategic assumptions. The traditional view of consumer behavior is based on the cognitive psychologist's...
Catalogue: Seminar 1982: Classifying Consumers
Author: Henry Assael
June 15, 1982
Research papers
Efficient estimation of descriptive statistics from panels with partial replacement
This paper deals with efficient estimation of descriptive statistics such as means, totals and percentages from rotating panel surveys (panels with partial replacement). It is supposed that the variable under study is measured repeatedly. When the...
Catalogue: Seminar 1982: The Effective Use Of Panels
Author: Frank J. R. van de Pol
June 15, 1982
Research papers
Experiences in industrial panels
The aim of a panel as an instrument of market observation, market diagnostics and market planning is to deliver trend market informations gained in regular intervals, f.i. a week, a month, a year etc., in dealing with the same universe.
Catalogue: Seminar 1982: The Effective Use Of Panels
Author: Julius Erik Schwenzner
June 15, 1982
Research papers
Qualitative elements in computer-based quantitative conjunctural construction prognoses
All over the world is different from other industrial sectors; there are incomparably more difficulties to surpass: production takes place (in most cases) in the open air. Unexpected factors like weather and soil conditions have an enormous...
Catalogue: Papers 1982: Social Research And Prediction
Author: Hermann Lebeda
June 15, 1982
Research papers
Qualitative market segmentation with panels
In saturated markets the need of segmentation is increasing. By the method of cluster analysis all members of a panel are separated in relevant segments for this product category. The efficiency and validity of the segmentation is proved by comparing...
Catalogue: Seminar 1982: The Effective Use Of Panels
Authors: Joachim G. Baum, W. Twargawa
Company: GfK
June 15, 1982
Research papers
