The role of the financing intermediary as an important link between money suppliers and ultimate borrowers

Date of publication: June 15, 1982

Author: Philip P. Todd

Abstract:

Little is known about behaviour, attitudes and expectations of these financial intermediaries, because usually all marketing research has been focused on the ultimate consumers. Therefore, a survey among 174 Dutch financial intermediaries was carried out in 1980. Purpose of this study was to assess the characteristics, profile, attitudes and future expectations of the financial intermediary.

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