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The role of the financing intermediary as an important link between money suppliers and ultimate borrowers

Date of publication: June 15, 1982

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Philip P. Todd

Abstract:

Little is known about behaviour, attitudes and expectations of these financial intermediaries, because usually all marketing research has been focused on the ultimate consumers. Therefore, a survey among 174 Dutch financial intermediaries was carried out in 1980. Purpose of this study was to assess the characteristics, profile, attitudes and future expectations of the financial intermediary.

Philip P. Todd

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Todd, P. P. (1982a, June 15). The role of the financing intermediary as an important link between money suppliers and ultimate borrowers. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/show-me-the-money-