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Panels

Date of publication: June 15, 1982

Catalogue: Seminar 1982: The Effective Use Of Panels

Authors: Heinrich Pemsel, John Parfitt

Abstract:

Marketing research is a fundamental part of marketing within TRIUMPH INTERNATIONAL and was already operating in the early fifties. From the very beginning consumer panel activities played an important role within our German TRIUMPH company and - since the early sixties - all over Europe.

Heinrich Pemsel

Author

This is a long description of some author details.

John Parfitt

Author

This is a long description of some author details.

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Citation

Pemsel and Parfitt (1982a, June 15). Panels. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/panels