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Panels

Date of publication: June 15, 1982

Catalogue: Seminar 1982: The Effective Use Of Panels

Authors: Heinrich Pemsel, John Parfitt

Abstract:

Marketing research is a fundamental part of marketing within TRIUMPH INTERNATIONAL and was already operating in the early fifties. From the very beginning consumer panel activities played an important role within our German TRIUMPH company and - since the early sixties - all over Europe.

Heinrich Pemsel

Author

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John Parfitt

Author

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Catalogue: Asia Pacific 2008

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Citation

Pemsel and Parfitt (1982a, June 15). Panels. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/the-future-of-consumer-panels