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Research papers

Changes in the GP environment and its effects on promotion and market research

This paper sets out to explore the task elements and related time spending of a General Practitioners (GPs) working day and attempts to measure how, if at all, these are changing from year to year. The results are analysed with particular reference...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing
Author: Richard Gilmore
February 1, 1979
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Citation

Gilmore, R. (1979a, February 01). Changes in the GP environment and its effects on promotion and market research. ANA - ESOMAR. Retrieved August 13, 2025, from


https://ana.esomar.org/documents/changes-in-the-gp-environment-and-its-effects-on-promotion-and-market-research


Research reports

Qualitative research on Orlando product & concepts

'Orlando' is an orange slice covered in plain chocolate, individually wrapped and packaged ina box. The broad objectives of the researchwere to assess the potential of the product andto provide guidelines on possible positioning and packaging. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979
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Citation

, C. (1979a, February 01). Qualitative research on Orlando product & concepts. ANA - ESOMAR. Retrieved August 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-orlando-product-concepts


Research papers

Marketing research in the developing countries

The paper outlines various reasons for the increasing interest shown by the pharmaceutical industry in the 'developing' countries. Their population growth, coupled with substantial resources and disposable income, have caused many countries to...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing
Author: Michael R. Pratt
February 1, 1979
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Citation

Pratt, M. R. (1979a, February 01). Marketing research in the developing countries. ANA - ESOMAR. Retrieved August 13, 2025, from


https://ana.esomar.org/documents/marketing-research-in-the-developing-countries


Research reports

Qualitative research into new 'Long Matchmakers' packs

The Terry's Bridge Mint style pack developed forLong Matchmakers was highly successful in theprevious research, but its high production costshave obviated its usage. A new 'slide and shell'pack has been developed - dimensions similar tothose of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979
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Citation

, C. (1979a, February 01). Qualitative research into new 'Long Matchmakers' packs. ANA - ESOMAR. Retrieved August 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-new-long-matchmakers-packs


Research reports

Qualitative research into a new concept for a Braun ladies shaver

Braun has developed a new concept for a Lady Shaver. This razor is small, wedge-shaped and has two interchangeable heads; a curved foil head and a sharp, long hair trimmer.The research was required to test this concept with both current dry shaver...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979
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Citation

, C. (1979a, February 01). Qualitative research into a new concept for a Braun ladies shaver. ANA - ESOMAR. Retrieved August 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-a-new-concept-for-a-braun-ladies-shaver


Research reports

Qualitative research into advertising concepts for Lady Braun Elegance

Following on from previous research on advertising approaches for "Lady Braun Elegante" (November 1978Project B498) Braun have developed two further concepts to be tested against the same researchobjectives namely: 1. To convince the target group...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979
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Citation

, C. (1979a, February 01). Qualitative research into advertising concepts for Lady Braun Elegance. ANA - ESOMAR. Retrieved August 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-advertising-concepts-for-lady-braun-elegance


Research reports

Qualitative research into new birds dessert concepts

General Foods have developed a number of new desserts. The objective of the research was to obtain initial reactions to these desserts prior to commitment to further development.Specifically, the research was required to identify those products which...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979
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Citation

, C. (1979a, February 01). Qualitative research into new birds dessert concepts . ANA - ESOMAR. Retrieved August 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-new-birds-dessert-concepts-


Research papers

The multinational pharmaceutical industry until 1990

This paper describes the research methodology used in a long range qualitative forecast of the future of the multinational pharmaceutical industry and same of the problems associated with qualitative international futures studies. The results of this...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing
Author: Barrie James
February 1, 1979
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Citation

James, B. (1979a, February 01). The multinational pharmaceutical industry until 1990. ANA - ESOMAR. Retrieved August 13, 2025, from


https://ana.esomar.org/documents/the-multinational-pharmaceutical-industry-until-1990


Research reports

Qualitative research into 'Knuckles' advertising development

HCA Ltd., in conjunction with Evode Ltd., arecurrently progressing the development of a newHand Cleaner, and have developed a campaign. Accordingly, a qualitative research program was required in order to:1. Explore the communication of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979
×

Citation

, C. (1979a, February 01). Qualitative research into 'Knuckles' advertising development. ANA - ESOMAR. Retrieved August 13, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-knuckles-advertising-development