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Qualitative research into International Hotel usership and attitudes

Date of publication: March 1, 1979

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Wells O'Brien Ltd. is currently concerned to develop their existing campaign for the Inter-Continental Hotel chain. This may involve the development of the current strategy or the establishment of a new advertising direction. Accordingly, an in-depth research programme was required amongst users of International hotels of a comparable standard of particular interest were frequent business travellers to Europe and the Middle East. 

CRAM/Peter Cooper Archive

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Research Papers

Understanding the hotel guest

Catalogue: Seminar 1988: Travel And Tourism Research

Author: Crispian Tarrant

 

April 5, 1988

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Citation

Tarrant, C. (1988a, April 05). Understanding the hotel guest. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/understanding-the-hotel-guest


Research Papers

International qualitative research management

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications

Authors: Kazuko Ohye, Holly Bernson

 

June 15, 1993

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Citation

Ohye and Bernson (1993a, June 15). International qualitative research management. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/international-qualitative-research-management


Research Reports

Qualitative research into attitudes to cutlery

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

November 15, 1974

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Citation

, C. (1974a, November 15). Qualitative research into attitudes to cutlery . ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-attitudes-to-cutlery-


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Citation

, C. (1979a, March 01). Qualitative research into International Hotel usership and attitudes. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-attitudes-to-cutlery-