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Qualitative research into International Hotel usership and attitudes

Date of publication: March 1, 1979

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Wells O'Brien Ltd. is currently concerned to develop their existing campaign for the Inter-Continental Hotel chain. This may involve the development of the current strategy or the establishment of a new advertising direction. Accordingly, an in-depth research programme was required amongst users of International hotels of a comparable standard of particular interest were frequent business travellers to Europe and the Middle East. 

CRAM/Peter Cooper Archive

Author

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The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

, C. (1979a, March 01). Qualitative research into International Hotel usership and attitudes. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-international-hotel-usership-and-attitudes