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Software requirements for effective marketing and advertising information systems

Date of publication: March 1, 1979

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Authors: Leon Liebman, Daniel Olasin

Abstract:

This paper presents some of our experiences which bear on these points. The focus is on two issues: system design (a system overview, "consumerizing" research systems, and system design strategies) and multi-national system comparability.

Leon Liebman

Author

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Daniel Olasin

Author

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Research Papers

Advertising information systems

Catalogue: Seminar 1980: Information Systems In Action

Authors: Leon Liebman, Daniel Olasin

 

June 15, 1980

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Citation

Liebman and Olasin (1980a, June 15). Advertising information systems. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/advertising-information-systems


Research Papers

Management information systems and marketing management information systems

Catalogue: Seminar 1977: Marketing Management Information Systems

Author: A. Bosman

 

June 15, 1977

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Citation

Bosman, A. (1977a, June 15). Management information systems and marketing management information systems. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/management-information-systems-and-marketing-management-information-systems


Case Studies

Strategies for management use and system survival for marketing information systems

Catalogue: Seminar 1977: Marketing Management Information Systems

Authors: A. Marvin Roscoe (Jr.), Jagdish N. Sheth

 

June 15, 1977

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Citation

Roscoe (Jr.) and Sheth (1977a, June 15). Strategies for management use and system survival for marketing information systems. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/strategies-for-management-use-and-system-survival-for-marketing-information-systems


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Citation

Liebman and Olasin (1979a, March 01). Software requirements for effective marketing and advertising information systems. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/strategies-for-management-use-and-system-survival-for-marketing-information-systems