Qualitative research into alternative names for Post Office retail outlets

Date of publication: March 1, 1979


Post Office Telecommunications Ltd., is developing a national chain of outlets situated in major conurbations and regional towns, thus providing coverage of most of the population. The objectives of this retail operation are:

1. To promote Post Office Telecommunications business;

2. To help to develop the corporate identity of Post Office Telecommunications as an efficient and progressive organization; to help to personalize it and make it seem less remote to the general public and subscribers;

3. To increase ownership and usage of domestic telephones; to provide a new and dynamic channel for marketing Telecommunications services and equipment.

As a secondary objective to provide an outlet for equipment and services for small businesses; the degree to which this is significant for each outlet will reflect the importance of the business market in the specific area or region.

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