Resources Library by ANA

Mobile location based research

Mobile Internet access, a fast-growing alternative to Internet access on desktop or laptop computers, is highlighted in this study involving on-site mobile data collection. Participants were required to upload a photo of their location, requiring...

Catalogue: Online Research 2010: E-Universe

Authors: Chris Ferneyhough, Andrew Grenville, Monique Morden

Company: Vision Critical

October 19, 2010

Naked truth

This paper presents the results of a study done for the Axe brand and its TV series 'City Hunters' its aim was to understand if the brand was promoting its values among its target. This work shows that the Online Focus Group methodology is apt for...

Catalogue: Online Research 2010: E-Universe

Authors: Santiago Kahane, Mariana Itzcovich

Companies: DatosClaros - Octubre Research SA, Unilever

October 19, 2010

Innovative mobile research in developing countries

Observing the evolution of the mobile market, this paper explores ways of leveraging smartphones to perform innovative social and market research through mobile in developing countries. Based on surveys conducted on the iPhone in India, Mexico and...

Catalogue: Online Research 2010: E-Universe

Author: Emmanuel Bellity

October 19, 2010

Listening to social media from a B2B2C perspective

This paper gives insight into B2B-specific business requirements and how the application of innovative, consumer-centric research methods like Netnography can be applied to strengthen the competitive situation of strategic suppliers within the B2B2C...

Catalogue: Online Research 2010: E-Universe

Authors: Steffen Hück, Julia Jonas, Anne Grünhagen, Cornelia Lichter

Companies: HYVE, Symrise AG

October 19, 2010

Web 2.0 capturing real life insights

It is fair to describe the World Wide Web as a huge pool of experiences and ideas that millions of ordinary people spontaneously share with peers in their quests for answers to their real-life questions. This paper describes a structured process to...

Catalogue: Online Research 2010: E-Universe

Authors: Laetitia Ricci, Diouldé Chartier, Frédéric Lefebvre-Naré

Company: DCAP Research

October 19, 2010

Online research... and all that Jazz!

It is difficult, if not impossible, to determine the representative qualities of online data. The probabilistic models that once underpinned our research are re-visited. This paper takes a hard look at the use of behavioral profiling of respondents...

Catalogue: Online Research 2010: E-Universe

Authors: Steven Gittelman, Elaine Trimarchi

Company: Dentsu Macromill Insight

October 19, 2010

Designing relevance

The work carried out by Face and Nokia within the Relevance Programme is described in this paper. The authors show how a complex organization can respond to the challenges of rapid exponential change through open and agile approaches like...

Catalogue: Online Research 2010: E-Universe

Authors: Francesco D'Orazio, Esther Garland, Tom Crawford

Company: Face

October 19, 2010

Research World (October 2010)

In this issue we look at the how technology and innovation are shaping the research industry.

Catalogue: Research World 2010

Author: ESOMAR B.V.

October 15, 2010

Revue Française du Marketing (Octobre 2010)

Ce nouveau numéro de la Revue Française du Marketing est l'occasion de s'intéresser aux deux grandes thématiques suivantes:- les stratégies marketing des PME face à la turbulence de leurs environnements;- l'évolution des...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

October 1, 2010