Resources Library by ANA

Streaming TV: Making the connection

Online TV viewing has proven most dynamic last year. The Netherlands has the second largest broadband penetration in the world and is a forerunner in streaming of TV programmes. The association of public broadcasters NPO includes video on demand...

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Authors: Gerwin Bok, Bas de Vos, Enrico Verhulst, Mariana Irazoqui

Companies: Stichting Kijkonderzoek (SKO), GfK

June 1, 2008

Media engagement

While there is an increasing body of literature exploring engagement in single media channels, much less is known about how engagement levels vary for individuals across multiple media channels. Are there some individuals who are highly engaged in...

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Author: Max Kilger

June 1, 2008

A day in the life...

Engagement is not just something that distinguishes one media vehicle from another. It is not just that one magazine offers more engaged readers than another.This research indicates that consumers have experiences with ads in the same way that they...

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Authors: Britta C. Ware, Bobby Calder, Edward Malthouse, Judy Bahary

June 1, 2008

Measuring the immeasurable

The effectiveness of advertising is diminishing. A fragmenting audience, increasing advertising overload and the consumer's growing possibilities of avoiding commercials threaten the relevance of 'above the line' advertising. 'Traditional' measures...

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Authors: Nicole Scheibenreif, Andy Santegoeds, John H. Faasse

June 1, 2008

Scoring media for ROI potential

This presentation reports on early, but very promising, research results toward an innovative media selection factor. Media Ad Xponent(SM) isolates a program's contribution to a commercial's ability to motivate incremental brand sales, above and...

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Authors: Leslie Wood, James Spaeth

June 1, 2008

Should we forget advertising awareness?

Advertising awareness, the most used ad efficiency metric, is increasingly questioned by advertisers. Indeed, this measure is based on old economic theories of the consumer behaviour. In the 90s, academic researches, in particular those based on...

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Authors: Valerie Morrisson, Pierre Gomy

Company: KANTAR TNS Malaysia

June 1, 2008

Measuring responsiveness from a 360° angle

Imagine being able to target advertising to consumers who are responsive to advertising. Imagine being able to exclude from the media plan those consumers who are not responsive to advertising, because they may be more price sensitive, or sensitive...

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Author: Joan Fitzgerald

Company: Nielsen

June 1, 2008

PPM and RFID

This paper presents ground-breaking research on audience measurement across platforms, especially print, using the Arbitron Portable People Meter; (PPM) combined with Radio Frequency Identification (RFID).Specifically, this paper addresses four key...

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Authors: Pasquale A. Pellegrini, Adam Gluck

Company: Nielsen

June 1, 2008

A great partnership

This paper presents an internationally validated study proving that the right brand and the right media venue produce increased sales and that it can be measured, before media is bought. This innovative approach examines two Latin American brands and...

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Authors: Robert Passikoff, Noel Gladstone

Companies: Viacom International Media Networks, Brand Keys, Inc.

June 1, 2008