Resources Library by ANA

Cooking with Goethe

Across individuals, cultures or target groups, Psychological Morphology describes how habits, emotions, visuals, products can be seen as unifying "Gestalten" (shapes) that constantly change and develop. From Goethe's Morphology of living beings via...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts

Authors: Kirsten Juchem, Thomas Pohne, Ramona Wehlig, Jens Lönneker

Company: Rheingold GmbH & Co. KG

November 18, 2010

Go deeper. Get closer. Be braver.

We live in a world of constant change. Research has often struggled to embrace change and is under increasing threat from new forms of competition. Rapid innovation is the cure, but it is difficult. This presentation suggests that the difficulty is...

Catalogue: Innovate 2010: Innovation Detonation

Author: Richard Owen

Company: Hall & Partners

November 16, 2010

Innovation: Return to reality

This paper discusses innovation process performance in FMCG and blind spots in the classical research sequence. Using case studies, it demonstrates how a combination of relevant 'touch and feel' stimuli and behavioral research techniques can help...

Catalogue: Innovate 2010: Innovation Detonation

Authors: Michel Ten Donkelaar, Richard Bordenave

Companies: BVA Group, Kraft Heinz Company

November 16, 2010

Axe skincare crowd innovation

With increasing pressure on budgets as a result of the deteriorating economic climate, brands are forced to look for new more cost effective solutions to age-old problems. This presentation will demonstrate how a combination of crowd-sourcing and...

Catalogue: Innovate 2010: Innovation Detonation

Authors: Andrew Needham, Philippa Rose, Saul Parker

Companies: Face, Unilever

November 16, 2010

Designing innovation

The response to online surveys are facing tough competition from online games, social networking sites, micro bloging sites etc, forcing the market research fraternity to think of innovative ways to engage with the respondent. Of the activities done...

Catalogue: Innovate 2010: Innovation Detonation

Authors: Gayathri Swahar, Janardhan Swahar

Company: Nielsen

November 16, 2010

Innovation detonation @ Deutsche Telekom

The work of the Creation Center, a small, creative, international and interdisciplinary unit that applies 'innovathinking' consistently in the R&D process of Deutsche Telekom, is introduced in this presentation. As in other competitive markets, a...

Catalogue: Innovate 2010: Innovation Detonation

Authors: Raimund Schmolze, Annette Boehmer

Company: Deutsche Telekom

November 16, 2010

Real business innovation

This presentation explains why open innovation forums offer a real alternative to common market research methods like brainstorming, qualitative interviews and large quantitative customer surveys. Open innovations forums offer a comparatively...

Catalogue: Innovate 2010: Innovation Detonation

Authors: Oliver Skopec, Thomas Krüger

November 16, 2010

The Coca-Cola ritual

Coca-Cola Spain sought new ways of being relevant in out-of-home adult leisure occasions. Towards this end, a project was developed to search for new Coca-Cola rituals that could be used to reposition the brand in the adult sector; establish a link...

Catalogue: Innovate 2010: Innovation Detonation

Authors: Victor Huertas, Begonia Fafian

Company: The Coca-Cola Company

November 16, 2010

Little moments of luxury

The brain processes the act of purchasing in the same region that it processes the experience of pain. It does in fact, from a brain science perspective, 'hurt' to hand over money in a transaction. At NeuroFocus, we have done a good deal of research...

Catalogue: Innovate 2010: Innovation Detonation

Author: A.K. Pradeep

Company: Nielsen

November 16, 2010