Resources Library by ANA

ICC/ESOMAR international code (Spanish)

The ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics, which was developed jointly with the ICC (International Chamber of Commerce), sets out global standards for self-regulation for researchers and data analysts...

Catalogue: ESOMAR Codes And Guidelines

Authors: ESOMAR B.V., ICC B.V.

June 15, 2012

Research World (October 2012 )

In this issue we preview some of the top line results of ESOMAR's Global Prices Study 2012.

Catalogue: Research World 2012

Author: ESOMAR B.V.

June 15, 2012

24 questions to help buyers of social media research (Spanish)

These questions are intended to help users of social media research consider issues which influence whether a social media listening tool is fit for purpose in relation to a particular set of objectives whether qualitative, quantitative, or both. The...

Catalogue: ESOMAR Codes And Guidelines

Author: ESOMAR B.V.

June 15, 2012

What markets to enter when informing a global market strategy?

Global market strategy requires that one know which markets to enter, and when to enter. This presentation describes a case study in global and eastern European markets where markets were clustered on the basis of cultural and behavioral factors, and...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Author: Jeffrey Hunter

June 15, 2012

28 questions to help buyers of online samples (Spanish)

The primary aim of these 28 Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose. Put another way, the aim is to help...

Catalogue: ESOMAR Codes And Guidelines

Author: ESOMAR B.V.

June 15, 2012

From the global stage to the CEE Reality

Panel discussion

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Marta Hoffmann, Marcin Rzepka, Robert Pinter

Companies: KANTAR TNS Malaysia, Ipsos MRBI

June 15, 2012

ESOMAR guideline for conducting mobile market research

This guideline covers the collection of information by mobile device (mobile phones, tablets and other similar mobile computing devices) for market, opinion or social research purposes (hereafter referred to as market research). It recognises that...

Catalogue: ESOMAR Codes And Guidelines

Author: ESOMAR B.V.

June 15, 2012

Why customers are loyal

The subject of this presentation is to discuss methodological assumptions concerning customer satisfaction studies. The presenters, practitioners in this field, present their conclusions regarding the efficiency of measurement methods, data analysis...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Katarzyna Polok, Dobromir Cias

Company: KANTAR TNS Malaysia

June 15, 2012

Fishbowl

The central eastern European region is embracing the new innovations with two different speeds: on the one hand the region we are adopting the new technologies. On the other hand, there is still a need for traditional methods.This session aims to...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Author: Annelies Verhaeghe

Company: InSites Consulting

June 15, 2012