Resources Library by ANA

Readership diary panels

A ‘panel’ is a study in which information is collected about the same people or organisations over an extended period of time. A ‘diary panel’ is a panel where the information is collected by asking the participants to keep a...

Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research

Author: James Rothman

June 15, 1980

Recognition versus recency

Through-the-Book and Recent Reading are the current ‘hot potatoes’ in media research and we constantly see them being thrown from hand to hand. This chapter attempts to show the advantages and disadvantages of both TTB and RR. In doing so,...

Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research

Author: Rolf Speetzen

June 15, 1980

Smoking habits amongst the youth

By order of the "Stichting Volksgezondheid en Roken" (Foundation Health and Smoking, an organization sponsored by the Dutch Ministry of Health) NIPO interviewed in the period 5- 22nd march 1979 a sample of 2.474 youngsters between 10 and 15 years....

Catalogue: Seminar 1980: Children And Young People

Author: Fred C. G. de Buijzer

Company: NIPO

June 15, 1980

Teen talk: A foreign language?

Young people tend to use advertising quite differently to their elders. They represent a generation which has grown up with increasing exposure to a range of media, which are in their turn becoming ever more sophisticated. The observations in this...

Catalogue: Seminar 1980: Children And Young People

Authors: Mike Sargent, Vivienne Mandel

June 15, 1980

Ten years of media research and planning in Italy

This paper will review 10 years of media research in Italy and then proceed to state the situation of media planning techniques and the still unresolved problem areas, which are mainly the following:A. The target group;B. How to structure vehicle...

Catalogue: Seminar 1980: Media Measurement And Media Choice

Author: Vittorio M. Meroni

June 15, 1980

Numerical data banks

Only comparatively recently has informatics been accepted as a science in its own right and its content and boundaries are still unsettled. In effect, the definition of the term informatics is still being argued between experts both at national and...

Catalogue: Seminar 1980: Information Systems In Action

Author: Marcello Colantoni

June 15, 1980

Opinion polling in Ireland

This paper addresses itself to the factors underlying the rapid change in the attitudes held by the Irish media toward political opinion polling. It draws on data derived from the continuous IMS Political Monitor (established in 1974). It also...

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls

Author: John F. Meagher

June 15, 1980

Children and marketing

The present paper covers only a limited part of this research, but a part which we think may be of interest. We begin with a summary of the public opinions on the topic 'children and marketing', as they were explicitly formulated on a conference in...

Catalogue: Seminar 1980: Children And Young People

Authors: Paul Kruger Andersen, Kurt Pedersen

June 15, 1980

An experimental study on the impact of television advertising on children

This paper deals with the question if and how television advertising causes changes in the behaviour and attitudes of children. In summer 1979 and in summer 1980 two pilot studies were carried out with the aim of obtaining first results which would...

Catalogue: Seminar 1980: Children And Young People

Authors: Gunther Haedrich, Alfred Kuss

June 15, 1980