Recognition versus recency

Date of publication: June 15, 1980

Author: Rolf Speetzen


Through-the-Book and Recent Reading are the current ‘hot potatoes’ in media research and we constantly see them being thrown from hand to hand. This chapter attempts to show the advantages and disadvantages of both TTB and RR. In doing so, we have listed the state of art around the world and have gone a little into the history. We bring out into the open the arguments put forward by both sides, and show how weak some of them can be.

Rolf Speetzen


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