Through-the-Book and Recent Reading are the current âhot potatoesâ in media research and we constantly see them being thrown from hand to hand. This chapter attempts to show the advantages and disadvantages of both TTB and RR. In doing so, we have listed the state of art around the world and have gone a little into the history. We bring out into the open the arguments put forward by both sides, and show how weak some of them can be.
Catalogue: Seminar 1982: Improving Media Research
Authors: Eva Maria Hess, Otmar Ernst
June 15, 1982
- This could also be of interest