Abstract:
This paper addresses itself to the factors underlying the rapid change in the attitudes held by the Irish media toward political opinion polling. It draws on data derived from the continuous IMS Political Monitor (established in 1974). It also describes the problems of political polling in a country with a "two and one-half partyâ line-up (lacking a traditional Left-Right dimension) and a unique electoral system of proportional representation.
This could also be of interest:
Research Papers
Opinion polling viewed by a late starter
Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Norman L. Webb
Company: Gallup International Association
August 1, 1975
Research Papers
Opinion polling
Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Humphrey Taylor
 
September 1, 1998
Research Papers
The current situation of opinion polling round the world
Catalogue: Seminar 1986: Opinion Polls
Author: Norman L. Webb
 
June 15, 1986
![The documents and videos are available for ESOMAR members only!](/static/img/ana_document_bg.png)