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Research papers
Beyond research
What emotions are really, and how can we structure these emotions before assessing how we can actually measure them? Together with i-City, Psilogy is developing a profiling system that accounts for both behavior and emotion, taking into account the...
Catalogue: Congress 2007: Excellence
Authors: Philip De Wulf, Emmanuel Verhagen
September 19, 2007
Research papers
Finding and developing new talent
There is now general agreement that market researchers need a broader skill set in order to cope with today's complex business environment. But our industry has been slow to make a breakthrough in developing training for newcomers in these wider...
Catalogue: Congress 2007: Excellence
Authors: Mario van Hamersveld, David Smith
Company: DVL Smith Ltd
September 19, 2007
Research papers
Stop asking questions
The challenge for MR is to deliver the insight needed to make the right management decisions. The basic MR tool is asking questions, analysing the answers through statistics and/or interpretation and deriving meaning from this analysis; however, this...
Catalogue: Congress 2007: Excellence
Authors: Dave Snowden, Jochum Stienstra
September 19, 2007
Research papers
Analysis of eye properties
The presentation introduces a measurement method embedded in software that makes it possible to measure the immediate unconscious and uncontrollable emotional responses before they are cognitively perceived, interpreted, and biased by our mind. The...
Catalogue: Congress 2007: Excellence
Author: Jakob de Lemos
September 19, 2007
Research papers
Second life
This presentation describes the birth of a new research methodology developed by Repè in a 3D immersive environment. It follows the development of an original research approach for studying the consumers 2.0 that expresses everything they hold in...
Catalogue: Congress 2007: Excellence
Authors: François Abiven, Emilie Labidoire
Company: Reperes
September 19, 2007
Research papers
Communication index
The presentation describes the creative approach of the newly developed Communication Index (CI), which compares the diverse communication patterns of China and India and potential marketing applications.The index measures the abilities of Chinese...
Catalogue: Congress 2007: Excellence
Authors: Jun Zhang, Wei-Cheng Chen, Ying Qin, Min Shen
Company: InterMedia Survey Institute
September 19, 2007
Research papers
Europe's last dictatorship
As a media source striving to provide independent information to Belarusians, Radio Free Europe/Radio Liberty (RFE/RL) sought to understand the way young activists in this authoritarian country gather information so as to better target them.The...
Catalogue: Congress 2007: Excellence
Authors: Paul Tibbitts, Sarah Glacel
Company: InterMedia Survey Institute
September 19, 2007
Research papers
Insight into action
This presentation explores a major issue facing many brands and organisations; the need to innovate in order to renew relevance for the target audience.There is a need for brands to constantly innovate to keep in step with cultural change and the...
Catalogue: Congress 2007: Excellence
Authors: Karen Paterson, Catriona Ferris, Lyn McGregor
Companies: Unilever, KANTAR TNS Malaysia, Flamingo
September 19, 2007
Research papers
