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Analysis of eye properties

Date of publication: September 19, 2007

Catalogue: Congress 2007: Excellence

Author: Jakob de Lemos

Abstract:

The presentation introduces a measurement method embedded in software that makes it possible to measure the immediate unconscious and uncontrollable emotional responses before they are cognitively perceived, interpreted, and biased by our mind. The emotion measurements provided by the software help to gain knowledge about the immediate emotional impact on the consumer and can be used as an addition to existing methods on the market to help evaluate the emotional reactions to advertising.

Jakob de Lemos

Author

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Citation

de Lemos, J. (2007a, September 19). Analysis of eye properties. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/analysis-of-eye-properties