Back

Analysis of eye properties

Date of publication: September 19, 2007

Catalogue: Congress 2007: Excellence

Author: Jakob de Lemos

Abstract:

The presentation introduces a measurement method embedded in software that makes it possible to measure the immediate unconscious and uncontrollable emotional responses before they are cognitively perceived, interpreted, and biased by our mind. The emotion measurements provided by the software help to gain knowledge about the immediate emotional impact on the consumer and can be used as an addition to existing methods on the market to help evaluate the emotional reactions to advertising.

Jakob de Lemos

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Testing design via eye-movement analysis

Catalogue: Seminar 1995: Successful Product Engineering

Author: Norbert Hammer

 

June 15, 1995

×

Citation

Hammer, N. (1995a, June 15). Testing design via eye-movement analysis. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/testing-design-via-eye-movement-analysis


Research Reports

Birds Eye Peas commercials

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

April 1, 1976

×

Citation

, C. (1976a, April 01). Birds Eye Peas commercials . ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/birds-eye-peas-commercials-


Research Reports

Eye research: Problem tracking

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

May 1, 1977

×

Citation

, C. (1977a, May 01). Eye research: Problem tracking. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/eye-research-problem-tracking


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

de Lemos, J. (2007a, September 19). Analysis of eye properties. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/eye-research-problem-tracking