Resources Library by ANA

Recent developments and future trends in marketing research in Japan using new electronic media

Five years ago, when there were heated discussions on emerging new electronic media in Japan, I wrote an article for a Japanese trade journal, in which I discussed possible use of new media for marketing research. The new media I discussed in the...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research

Author: Kazuaki Katori

Company: NTT DATA SMIS

June 15, 1988

A divorce after twenty years or why and how Denmark is leaving the Belson model

The organisation for syndicated media research in Denmark was established in 1967 and it was quite obvious that we should use the Belson model for establishing readership figures. In the Danish organisation all parts interested in the matter are...

Catalogue: Seminar 1988: Media And Media Research

Author: Sigurd Bennike

June 15, 1988

A review of the state of art

As the title indicates, this paper should throw some light on the practice of readership research and the philosophy behind, worldwide. In a way it is a direct follow-up of the paper given at ESOMAR's last media seminar in Helsinki two years ago. The...

Catalogue: Seminar 1988: Media And Media Research

Author: Rolf Speetzen

June 15, 1988

Coordinating methods in multinational qualitative research

Successful and effective multinational qualitative research strongly depends on coordinating methods and styles. Coordinating agencies today, must adopt a sensitive but strong, flexible but sturdy approach and work in cooperation with the local...

Catalogue: Seminar 1988: International Marketing Reserarch

Author: Clara Origlia

Company: Market Dynamics International srl

June 15, 1988

Developing a new instrument for quantitative research into financial services

This paper describes the application of a new technique for data-collecting in the field of quantitative research into financial services. Researchers know that quantitative research into financial services mostly creates relatively more fieldwork...

Catalogue: Seminar 1988: Research For Financial Services

Authors: Theo Hess, Ted Vonk

Company: NIPO

June 15, 1988

Ecotel's peoplemeter panel

The presentation developed in this paper is based on three very concrete subjects. The two first ones, concentrate on the same matter: controls, although from very different perspectives. The Daily Control of the Sample, which was set-up upon the...

Catalogue: Seminar 1988: Media And Media Research

Author: Alicia Gonzalez Navarro

June 15, 1988

Brand mapping

Quest International is an Anglo-Dutch Company and one of the largest suppliers of fragrances to the worldwide consumer goods industry, having been formed recently through the merger of PPF International and Naarden International. PPF has been working...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research

Authors: Juanita M. Byrne-Quinn, Michael M. Roe

June 15, 1988

The growing need for advice on how to integrate market strategy, product development and internal marketing

The business of market research has been slow to appreciate the need to define our clients' marketing problems before we look for market solutions. When at long last we seem to have realized this, we must be very careful not to view these problems as...

Catalogue: Seminar 1988: Business To Business Research

Author: J. S. Thune

June 15, 1988

The LWT investor

LWT's interest has been to encourage greater use of television advertising by financial institutions. To provide a link between ourselves and potential advertisers, we launched a Financial Marketing Review in December 1985 to bring to wider attention...

Catalogue: Seminar 1988: Research For Financial Services

Authors: Bernard C. Bennett, Tony Wornell

June 15, 1988