Resources Library by ANA

Managing profitable brands in Asia

This paper reviews evidence from brand equity research and case study analysis to demonstrate that the basics of brand building in Asia are no different to the rest of the world. However the paper also highlights the fact that some of the brand...

Catalogue: Asia Pacific 2002

Authors: Andy Farr, Nichola Rastrick

Company: KANTAR TNS Malaysia

December 1, 2002

Collaborative knowledge on Asian consumer consumption

This paper set out to show pan Asian consumer trend data across FMCG markets and countries by highlighting the fastest growing categories and focusing on the dynamic dairy category across the main markets of Asia. Asian FMCG trends do show both...

Catalogue: Asia Pacific 2002

Authors: Geoffrey Pickens, Helen Passingham-Hughes

Companies: INTAGE HOLDINGS Inc., KANTAR TNS Malaysia

December 1, 2002

Where can the 'crouching tigers' leap next?

The globalization phenomenon has impacted almost every business sector, yet the market research industry seems to have under-exploited the many opportunities emerging in a boundary-less world. This paper seeks to identify one such opportunity,...

Catalogue: Asia Pacific 2002

Author: Ramachandra Golikere

Company: Procter & Gamble

December 1, 2002

Looking closely at the young Asian middle class

As China enters the WTO, the range of brands and products offered to consumers will increase to match Asian standards. Therefore, China's growing domestic market will increasingly become a main reference point for marketing trends in Asia, together...

Catalogue: Asia Pacific 2002

Authors: Michel Ladet, Ung Song

Company: RISC International (Europe) SA

December 1, 2002

Adapting global communication to Asian markets

In a rapidly unifying world where communication is gradually becoming universally homogenous, there remain certain core regional differences in response, rooted in the more robust cultural values and beliefs which have survived over time. This paper...

Catalogue: Asia Pacific 2002

Authors: Punita Gandhi, Navjeet Bawa

Company: KANTAR TNS Malaysia

December 1, 2002

Wireless surveys

Over the past decade technology has become increasingly important in the acquisition of market research data, from CATI and CAPI studies through to the Internet. The Internet in particular has been growing as a cost-effective and timely way to...

Catalogue: Asia Pacific 2002

Author: Vanessa Oshima

December 1, 2002

Research World (November 2002)

Research in North and Latin America, Europe and the Middle East.

Catalogue: Research World 2002

Author: ESOMAR B.V.

November 15, 2002

Integrating qualitative research and futurism

This paper shows how the techniques of the futurist can be used to add value and insight to the marketing research process. The paper illustrates how approaches such as 'the report in the future' and 'Scenario Spinning' can be utilized in the...

Catalogue: ESOMAR Qualitative Ascending Conference 2002

Author: Ray Poynter

Company: The Future Place

November 10, 2002

Ma'am, the colours are served

This paper applies the Way of Taoism to collages and colours as a means of explaining them, not as fixed entities but within the movement that stems from their interrelationship. A profile of a person/colour/consumer can be produced and used as a...

Catalogue: ESOMAR Qualitative Ascending Conference 2002

Author: Luigi Toiati

Company: Focus S.r.L.

November 10, 2002