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Ma'am, the colours are served

Date of publication: November 10, 2002

Catalogue: ESOMAR Qualitative Ascending Conference 2002

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Author: Luigi Toiati

Abstract:

This paper applies the Way of Taoism to collages and colours as a means of explaining them, not as fixed entities but within the movement that stems from their interrelationship. A profile of a person/colour/consumer can be produced and used as a feasible means of 'targeting' the message to the consumer.

Luigi Toiati

Author

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Citation

Toiati, L. (2002a, November 10). Ma'am, the colours are served. ANA - ESOMAR. Retrieved May 24, 2025, from


https://ana.esomar.org/documents/ma-am-the-colours-are-served