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Ma'am, the colours are served

Date of publication: November 10, 2002

Catalogue: ESOMAR Qualitative Ascending Conference 2002

Company: Focus S.r.L.

Author: Luigi Toiati

Abstract:

This paper applies the Way of Taoism to collages and colours as a means of explaining them, not as fixed entities but within the movement that stems from their interrelationship. A profile of a person/colour/consumer can be produced and used as a feasible means of 'targeting' the message to the consumer.

Luigi Toiati

Author

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Research Papers

How do you call collages in Asia?

Catalogue: Asia Pacific 2002

Author: Luigi Toiati

Company: Focus S.r.L.

December 1, 2002

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Citation

Toiati, L. (2002a, December 01). How do you call collages in Asia? . ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/how-do-you-call-collages-in-asia-


Research Papers

New frontiers for neuroscience

Catalogue: Qualitative 2006

Author: Luigi Toiati

Company: Focus S.r.L.

October 8, 2006

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Citation

Toiati, L. (2006a, October 08). New frontiers for neuroscience. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/new-frontiers-for-neuroscience


Research Papers

Semiotic and new age

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

Author: Luigi Toiati

Company: Focus S.r.L.

October 28, 2001

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Citation

Toiati, L. (2001a, October 28). Semiotic and new age. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/semiotic-and-new-age


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Citation

Toiati, L. (2002a, November 10). Ma'am, the colours are served. ANA - ESOMAR. Retrieved September 29, 2023, from


https://ana.esomar.org/documents/semiotic-and-new-age