Back

Ma'am, the colours are served

Date of publication: November 10, 2002

Catalogue: ESOMAR Qualitative Ascending Conference 2002

Company:

Author: Luigi Toiati

Abstract:

This paper applies the Way of Taoism to collages and colours as a means of explaining them, not as fixed entities but within the movement that stems from their interrelationship. A profile of a person/colour/consumer can be produced and used as a feasible means of 'targeting' the message to the consumer.

Luigi Toiati

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Toiati, L. (2002a, November 10). Ma'am, the colours are served. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/ma-am-the-colours-are-served