This paper applies the Way of Taoism to collages and colours as a means of explaining them, not as fixed entities but within the movement that stems from their interrelationship. A profile of a person/colour/consumer can be produced and used as a feasible means of 'targeting' the message to the consumer.
Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Author: Luigi Toiati
Company: Focus S.r.L.
October 28, 2001
- This could also be of interest