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Research papers

Undercover story

It is an accepted fact that covers influence magazine purchase. As the number of titles on the UK market continues to increase, competition intensifies for shelf space, and the importance of a good cover becomes greater, While theories on cover...

Catalogue: Seminar 1985: Quality In Publishing
Authors: Vivienne Jones, Simon Woolfries
November 27, 1985
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Citation

Jones and Woolfries (1985a, November 27). Undercover story. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/undercover-story


Research papers

Continuos-survey

In consultation with the Magazine Division it was definitely decided in May of this year to start and implement a comprehensive continuous (readership) survey of the magazine market. For the time being this survey will be restricted to developments...

Catalogue: Seminar 1985: Quality In Publishing
Author: Hein G.M. Brinkhoff
November 27, 1985
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Citation

Brinkhoff, H. G. (1985a, November 27). Continuos-survey. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/continuos-survey


Research papers

Profit from planned publishing

This paper is not so much about magazines or micros as about management, and in particular the use of information in management decisions. It just happens that the writer's business is magazines and he has found in the microcomputer the ideal tool...

Catalogue: Seminar 1985: Quality In Publishing
Author: Michael Bird
November 27, 1985
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Citation

Bird, M. (1985a, November 27). Profit from planned publishing. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/profit-from-planned-publishing


Research papers

Knowing how advertising works

The advertising industry is rapidly changing. Advertisers are looking for immediate results; often at a very short notice. Advertising agencies try to expand their service functions from merely creative to overall marketing services. The recession...

Catalogue: Seminar 1985: Quality In Publishing
Authors: Meinard Carper, Hans Elzinga
November 27, 1985
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Citation

Carper and Elzinga (1985a, November 27). Knowing how advertising works. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/knowing-how-advertising-works


Research papers

Magazines during recession

Abroad the economic conditions of Denmark are considered to be favourable, compared with many other European countries, a truth with many modifications, participated in the general economic growth of the western societies, bringing the standard of...

Catalogue: Seminar 1985: Quality In Publishing
Author: Søren Heede
November 27, 1985
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Citation

Heede, S. (1985a, November 27). Magazines during recession. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/magazines-during-recession


Research papers

Reader selection

This paper discusses the way readers ensure that the things they read in magazines and newspapers are well adapted to their individual needs - and how close the relationship often is between the reader and the publication.

Catalogue: Seminar 1985: Quality In Publishing
Author: Guy Consterdine
November 27, 1985
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Citation

Consterdine, G. (1985a, November 27). Reader selection. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/reader-selection


Research papers

Strategies for analysing scanner data for publishers

The objectives of this paper are to detail the experiences in developing and using scanner-based systems and to demonstrate how these systems have influenced marketing and marketing research in general. The central focus of this paper is a discussion...

Catalogue: Seminar 1985: Quality In Publishing
Author: Jan Willem Bol
November 27, 1985
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Citation

Bol, J. (1985a, November 27). Strategies for analysing scanner data for publishers. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/strategies-for-analysing-scanner-data-for-publishers


Research papers

The market of daily press in Barcelona

The success of "EL PAIS" is due to the combination of a series of factor which have coincided in the newspaper since beginning. The first of them, its particular system of owner ship, gave "EL PAIS" some features which made it different from the...

Catalogue: Seminar 1985: Quality In Publishing
Author: Ginés Garrido Alart
November 27, 1985
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Citation

Alart, G. G. (1985a, November 27). The market of daily press in Barcelona. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/the-market-of-daily-press-in-barcelona


Research papers

The challenge from television

The paper examines the printed media in Europe from the point of view of the advertiser and his advertising agencies, with reference to the emerging importance of the electronic audio-visual media. It attempts to trace shifting consumer priorities...

Catalogue: Seminar 1985: Quality In Publishing
Author: Charles C. Dawson
November 27, 1985
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Citation

Dawson , C. C. (1985a, November 27). The challenge from television. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/the-challenge-from-television