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Videos
Driving success through Big Data segmentation
The GFC posed an enormous challenge to GE Capital's consumer business in Australia given the seismic shift driven in consumer mindsets in relation to finance, credit and debt. To chart a course for success post-GFC, Nature and The Lab developed a...
Catalogue: Congress 2015: Revelations
Authors: Chris Crook, Kate Sokulski, Paul Labagnara, Peter Stuchbery
Company: Research Now SSI
June 15, 2015
Videos
20:20:20- 20 predictions for 2020
20:20:20, provocative theories that create real controversy! This research presents some of the latest thinking surrounding our ever-changing industry. Thereâs something for everyone in this piece as the 20 predictions are applicable to a range...
Catalogue: Congress 2015: Revelations
Author: Ernest Collings
Company: MESH Experience
June 15, 2015
Videos
Building digital brand engagement (Spanish)
The objective of this presentation is to share How PepsiCo uses Social Media Insights in Latam to position and activate main digital brands (Twistos/ EQlibri and Toddy).Sharing with the Audience the Regional Think and Local Digital Touch.?How PepsiCo...
Catalogue: Latin America 2015: Carnival of Insights
Author: Federico Barallobre
June 15, 2015
Magazines
Revue Française du Marketing (Juin 2015)
Nous avons le plaisir de vous présenter le numéro 252 de la Revue Française duMarketing. Nous en profitons pour vous annoncer un changement dans le rythme deparution de notre Revue. Pour se conformer aux standards des autres revues...
Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
June 1, 2015
Research papers
Southeast Asia: See tomorrow, today
For the first time, companies are embarking on new and disruptive activities in a quest to launch breakthrough innovations faster with more impact. At the same time, after reviewing more than 2,500 consumer product launches in the top 20 categories...
Catalogue: Asia Pacific 2015: Asia Means Business
Author: Tobias Puehse
Company: Nielsen
May 19, 2015
Research papers
Building digital brand engagement
In this paper we will review the seven drivers of digital brand engagement with real examples in the of cookie and crackers categories in Latin America. The paper illustrates Pepsico Best Practice and the amazing results of suing social networks to...
Catalogue: Latin America 2015: Carnival of Insights
Author: Federico Barallobre
April 28, 2015
Research papers
Digital natives
Millennials were born in an era where the internet was already part of their lives. They move fluidly and implicitly between multiple devices to stay constantly connected. Facebook commissioned a study from global research agency ComScore to...
Catalogue: Latin America 2015: Carnival of Insights
Authors: Gabriel Gontijo, Rads (Radheeka) Jayasundera
April 28, 2015
Research papers
Cultural mixology
This presentation aims to share with the research community the way we are working in City. We believe our work liberates creative energy for different marketing purposes. Our methods are based on the principles of the very first Brazilian modern art...
Catalogue: Latin America 2015: Carnival of Insights
Author: Martin Haag
April 28, 2015
Research papers
