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Research papers

The Future of Research is Here

The future is here. We all know about digitisation, and this new era COVID-19 brought to humanity?full of technological accomplishments. With all that being said, how do you explain how the market research industry, which is full of smart people and...

Catalogue: Latin America 2023
Authors: Claudia Sciarretta, Paulina Castillo
Company: PepsiCo
April 25, 2023
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Citation

Sciarretta and Castillo (2023a, April 25). The Future of Research is Here . ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/the-future-of-research-is-here-

Framing Lifestyle Changes Effectively

Climate change is the result of greenhouse gas (GHG) emissions and citizens across the world have come to a consensus about its severity, the urgency to address it, the collective responsibility to tackle the problem and its human causation. Brazil...

Catalogue: Latin America 2023
Authors: Fabian Echegaray, Camila Cassis, Solange Alfinito
April 25, 2023
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Citation

Echegaray , Cassis and Alfinito (2023a, April 25). Framing Lifestyle Changes Effectively . ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/framing-lifestyle-changes-effectively--12064


Research papers

Conn-Action

In many cases, advertising pre-tests are seen as uncomfortable exams brands have to pass before executing a campaign; as strange as it sounds, we are used to failing them. Approximately 75% of campaigns pre-tested for the first time fail such...

Catalogue: Latin America 2023
Authors: Monica Quevedo, Vanessa Guima
Company: Alicorp
April 25, 2023
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Citation

Quevedo and Guima (2023a, April 25). Conn-Action . ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/conn-action-

The Future of Research is Here

The future is here. We all know about digitisation, and this new era COVID-19 brought to humanity?full of technological accomplishments. With all that being said, how do you explain how the market research industry, which is full of smart people and...

Catalogue: Latin America 2023
Authors: Claudia Sciarretta, Paulina Castillo
April 25, 2023
×

Citation

Sciarretta and Castillo (2023a, April 25). The Future of Research is Here . ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/the-future-of-research-is-here--12068
×

Citation

(2023a, April 25). The Magic of Diversity : A Client Panel. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/the-magic-of-diversity-a-client-panel

Conn-Action

In many cases, advertising pre-tests are seen as uncomfortable exams brands have to pass before executing a campaign; as strange as it sounds, we are used to failing them. Approximately 75% of campaigns pre-tested for the first time fail such...

Catalogue: Latin America 2023
Authors: Monica Quevedo, Vanessa Guima
April 25, 2023
×

Citation

Quevedo and Guima (2023a, April 25). Conn-Action . ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/conn-action--12048

Empowering Innovation Through Disability Research

Inclusivity is an immense trend today. During the past few years, products and services like market research have embraced ethnicity, size, sexual preferences and even age in their efforts to promote inclusivity. Nevertheless, sadly, disability...

Catalogue: Latin America 2023
Author: Priscila Aramburu Mena
April 25, 2023
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Citation

Aramburu Mena, P. (2023a, April 25). Empowering Innovation Through Disability Research. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/serving-consumers-in-africa-with-purpose-led-brands-12050

Are you OK Zoomers?

To understand Gen Z?s core challenges, values and desires, and prepare for potential shifts in consumer behaviour, Coca-Cola LatAm has engaged in a quantitative study among Gen Z (or Zoomers) in Argentina, Mexico, Colombia and Brazil, benchmarking...

Catalogue: Latin America 2023
Authors: Joeri Van den Bergh, Magdalena Garcia Grisanti, Javier Barrera
April 25, 2023
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Citation

Van den Bergh, Garcia Grisanti and Barrera (2023a, April 25). Are you OK Zoomers?. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/are-you-ok-zoomers--12051

Biometric, Cognitive and Predictive Validation in Agile UX for a Colombian Fintech

Can a study of biometrics help us to understand what boosts a person to make a financial decision? In this enthralling case, we explored the benefits of doing a systematic iteration with triple validation, where we mix attention prediction...

Catalogue: Latin America 2023
Authors: Alexis Brantes, Raphael Alex de Sousa, Lana Babii
April 25, 2023
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Citation

Brantes, Alex de Sousa and Babii (2023a, April 25). Biometric, Cognitive and Predictive Validation in Agile UX for a Colombian Fintech. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/biometric-cognitive-and-predictive-validation-in-agile-ux-for-a-colombian-fintech-12062