Abstract:
Can a study of biometrics help us to understand what boosts a person to make a financial decision? In this enthralling case, we explored the benefits of doing a systematic iteration with triple validation, where we mix attention prediction techniques, eye tracking and a cognitive psychology test for a fintech with over 3,500,000 clients in three countries in the LatAm region.
This could also be of interest:
Research Papers
Biometric, Cognitive and Predictive Validation in Agile UX for a Colombian Fintech
Catalogue: Latin America 2023
Authors: Alexis Brantes, Raphael Alex de Sousa, Lana Babii
Companies: CoolTool Inc, SURA Chile, qiip
April 25, 2023
Research Papers
UX research in a developing country
Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Camila Borja, Luciano Lauri Pires
 
November 11, 2018
Webinars
The opportunity for UX research
Catalogue: Webinars 2020
Author: Michaela Mora
Company: Relevant Insights
December 8, 2020
