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Biometric, Cognitive and Predictive Validation in Agile UX for a Colombian Fintech

Date of publication: April 25, 2023

Catalogue: Latin America 2023

Authors: Alexis Brantes, Raphael Alex de Sousa, Lana Babii

Abstract:

Can a study of biometrics help us to understand what boosts a person to make a financial decision? In this enthralling case, we explored the benefits of doing a systematic iteration with triple validation, where we mix attention prediction techniques, eye tracking and a cognitive psychology test for a fintech with over 3,500,000 clients in three countries in the LatAm region.

Alexis Brantes

Author

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Raphael Alex de Sousa

Author

This is a long description of some author details.

Lana Babii

Author

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Citation

Brantes, Alex de Sousa and Babii (2023a, April 25). Biometric, Cognitive and Predictive Validation in Agile UX for a Colombian Fintech. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/biometric-cognitive-and-predictive-validation-in-agile-ux-for-a-colombian-fintech-12062