Advanced search

Close

Search across

All documents

Research Papers

Research Reports

Webinars

Videos

Search by

Title

Content

Summary

Authors

Catalogues

Tags

Company

Find results that have:

The exact phrase

All these words

Any of the words

None of the words

Search per date:

Month

January

January
February
March
April
May
June
July
August
September
October
November
December

Year

1947

To

Month

April

January
February
March
April
May
June
July
August
September
October
November
December

Year

2025

Biometric, Cognitive and Predictive Validation in Agile UX for a Colombian Fintech

Date of publication: April 25, 2023

Catalogue: Latin America 2023

Authors: Alexis Brantes, Raphael Alex de Sousa, Lana Babii

Abstract:

Can a study of biometrics help us to understand what boosts a person to make a financial decision? In this enthralling case, we explored the benefits of doing a systematic iteration with triple validation, where we mix attention prediction techniques, eye tracking and a cognitive psychology test for a fintech with over 3,500,000 clients in three countries in the LatAm region.

Alexis Brantes

Author

This is a long description of some author details.

Raphael Alex de Sousa

Author

This is a long description of some author details.

Lana Babii

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Biometric, Cognitive and Predictive Validation in Agile UX for a Colombian Fintech

Catalogue: Latin America 2023

Authors: Alexis Brantes, Raphael Alex de Sousa, Lana Babii

Companies: CoolTool Inc, SURA Chile, qiip

April 25, 2023

Research Papers

UX research in a developing country

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Camila Borja, Luciano Lauri Pires

November 11, 2018

Webinars

The opportunity for UX research

Catalogue: Webinars 2020

Author: Michaela Mora

Company: Relevant Insights

December 8, 2020

Video

The documents and videos are available for ESOMAR members only!

The documents and videos are available for ESOMAR members only!
To purchase research paper, industry reports and Research World magazine, please visit ESOMAR Publications store.
If you have question and/or feedback, please contact us at ana@esomar.org

Log in Browse as guest

Not an ESOMAR member yet?

Find out all the advantages of our members

Type	Title	Authors
	Fad and progress in motivation research	Authors: Herta Herzog
	Methodological considerations regarding marketing research for consumer durable goods	Authors: Leif Holbaek-Hanssen
	Service after sale and studies of market for business	Authors: Archibald Maddock Crossley
	Some comments on the use of 3D and strip film	Authors: Henry Charles Briant
	The "steps-and-parts" model for polling	Authors: Stuart Carter Dodd, Chahin Turabian
	What are durable and capital goods?	Authors: N. H. Pearson
	Advertising and marketing research (French)	Authors: Philippe De Vendeuvre
	Consumers economic expectations and intentions as revealed by sample surveys	Authors: Henry Durant
	Economic forecasts with special reference to field studies	Authors: Jan van Rees
	Market research for petroleum products in the automotive field	Authors: D. Leerentveld