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The Future of Research is Here

Date of publication: April 25, 2023

Catalogue: Latin America 2023

Authors: Claudia Sciarretta, Paulina Castillo

Abstract:

The future is here. We all know about digitisation, and this new era COVID-19 brought to humanity?full of technological accomplishments. With all that being said, how do you explain how the market research industry, which is full of smart people and able to predict the future of consumers, is lagging in this very aspect?

Claudia Sciarretta

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Paulina Castillo

Author

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Research Papers

The Future of Research is Here

Catalogue: Latin America 2023

Authors: Claudia Sciarretta, Paulina Castillo

Company: PepsiCo

April 25, 2023

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Citation

Sciarretta and Castillo (2023a, April 25). The Future of Research is Here . ANA - ESOMAR. Retrieved April 18, 2025, from


https://ana.esomar.org/documents/the-future-of-research-is-here-


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The future of forecasting is here

Catalogue: Congress 2010: The Changing Face Of Market Research

Author: Lee Markowitz

Company: Ipsos MRBI

September 15, 2010

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Markowitz, L. (2010a, September 15). The future of forecasting is here. ANA - ESOMAR. Retrieved April 18, 2025, from


https://ana.esomar.org/documents/the-future-of-forecasting-is-here


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The future is voice

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Authors: Arpapat Boonrod, Prachawan Ketavan

Company: Kantar

May 13, 2018

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Boonrod and Ketavan (2018a, May 13). The future is voice. ANA - ESOMAR. Retrieved April 18, 2025, from


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Citation

Sciarretta and Castillo (2023a, April 25). The Future of Research is Here . ANA - ESOMAR. Retrieved April 18, 2025, from


https://ana.esomar.org/documents/the-future-is-voice