Resources Library by ANA

Facial imaging

Facial Imaging is sophisticated software driven technology that makes possible the automated recognition of emotional response to marketing stimuli. The paper shows both the richness of results derived from such studies and the potential in terms of...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research

Authors: Tim Llewellyn, Matteo Sorci, David McCallum

Company: Inviso GmbH

October 26, 2011

Digital trends forecast 2012

In this paper, we focus on four trend themes which we believe will be at the heart of the global consumer's relationship with the digital world in the years ahead. We will reference our robust research findings throughout, including commercial...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research

Author: Dominic Harrison

October 26, 2011

Leveraging the power of social media

This paper details research findings on bringing news videos and articles into social conversation and the effect on engagement when online content is an extension of personal interactions.In previous research, Inner scope Research found participant...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research

Authors: Gregg Liebman, Carl Marci

Company: Innerscope Research

October 26, 2011

Breaking the mirror

Two case studies (Menu Menu and Mirrortime) where online research has been an integral tool for design innovation projects are addressed in this paper. The projects differ in thematic focus, region and target group. The specific methodological...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research

Authors: Jon Rodriguez, Isabella Hoi Kee Wong

Company: Philips International

October 26, 2011

How far is too far?

This paper takes a quantitative approach to investigating the role of how the various interfaces available to us (Traditional, Flash and Gamification) resonate with online panellists. Most importantly, it explores the 'Buyer Beware' learning around...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research

Authors: Bernie Malinoff, Jon Puleston

October 26, 2011

From a snapshot to a movie

The Beverage Brand Barometer, a Coca-Cola consumer tracking study covering over 85 countries, has become a powerful strategic planning and marketing investment productivity tool. The method is compared to transforming a snapshot photo (a static...

Catalogue: Congress 2011: Impact

Authors: Vittorio Raimondi, Patricio Pagani, Ram Krishnamurthy

Companies: The Coca-Cola Company , Infotools

September 18, 2011

Gamification

'Gamification' is sweeping the online and business worlds, but how much is hype vs. reality? The promise of gamification is that the addition of game-like elements can increase participation and engagement in any process or experience, whether in the...

Catalogue: Congress 2011: Impact

Authors: Kyle Findlay, Kirsty Alberts

Company: KANTAR TNS Malaysia

September 18, 2011

What can tobacco addiction teach us about consumer decision making?

This paper sheds light on how emotion, anxiety, reward, and hedonic forecast are involved in consumer behavior. The presenters seek to relate how changes in reward and hedonic forecast mechanisms in chronic tobacco use can help understand the way...

Catalogue: Congress 2011: Impact

Authors: Alejandro Salgado-Montejo, Carlos Velasco, Cristina Blanco, Enrique Guarin

Company: Neurosketch

September 18, 2011

Predictability of movie box office based on trailer testing

Neuroscience is increasingly being used as a diagnostic tool in helping marketers better understand consumer reactions to advertising, marketing, p ackaging, concepts and other marketing-relevant stimuli. However, little research ...

Catalogue: Congress 2011: Impact

Authors: W. Bryan Smith, Keith Winter

Company: EmSense Corporation

September 18, 2011