Digital trends forecast 2012

Date of publication: October 26, 2011


In this paper, we focus on four trend themes which we believe will be at the heart of the global consumer's relationship with the digital world in the years ahead. We will reference our robust research findings throughout, including commercial manifestations of the trends in question. Each trend will conclude with a number of actionable and future-focused insights to identify the potential commercial implications and opportunities each trend represents.

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