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Videos
Back to basics
Market research culture is not always developed in companies. When it is, occasionally the team finds it difficult to incorporate the learnings from one project into the other. Other times, they are so eager to use innovative methods that they forget...
Catalogue: Latin America 2017: #IN
Authors: Karen Klas, Paola Toscano
Company: IBOPE Inteligencia
June 15, 2017
Videos
Reaching markets with semiotics and cymbol
Semiotics is a thriving specialist marketing insight methodology. Many leading global brands and organisations are now effectively using semiotics to inform brand strategy, communication, design or NPD. For a methodology that is constantly engaging...
Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact
Author: Kourosh Newman-Zand
Company: Space Doctors Ltd
June 15, 2017
Webinars
Five things you (really) need to know about insights marketing
Take advantage of the world's leading expert in insights marketing to find out precisely what it takes to raise your profile, create a distinctive brand, tell motivating stories and get the most from your budget.
Catalogue: Webinars 2016
Author: Lucy Davison
June 15, 2017
Research papers
Business opportunities in an unexplored market
The main purpose of this article is to demonstrate that traditional market research won't necessarily function in Cuba. Rather, in this recently opened market, strategic research processes should begin by understanding the country's social context....
Catalogue: Latin America 2017: #IN
Authors: Fernando Alvarez, Francisco Cabral
Company: KANTAR TNS Malaysia
June 15, 2017
Videos
Is shopping cultured?
What goes through your mind when you make a shopping decision? What do you think about? How do you decide? How does this vary when you buy different things? How do different people think? This is the question that Lightspeed and Netquest explored and...
Catalogue: Latin America 2017: #IN
Authors: Joaquim Bretcha, Alexander Wheatley
Companies: Netquest, Kantar
June 15, 2017
Videos
Business in todays Latin American society
Businesses operating in Latin America's current environment face consumers who put greater pressure on companies and products to be socially responsible and healthy, but at the same time have less money to spend. This paper will examine how...
Catalogue: Latin America 2017: #IN
Author: Stephanie Landers
Company: Euromonitor International
June 15, 2017
Videos
