Abstract:
Businesses operating in Latin America's current environment face consumers who put greater pressure on companies and products to be socially responsible and healthy, but at the same time have less money to spend. This paper will examine how businesses are succeeding by responding to increasing consumer consciousness and social challenges. Businesses have responded by adapting existing products and services, or by creating new ones. In one group, companies are communicating with consumers with tools like charitable donations or product certifications. In the second, they have focused on identifying new business solutions to social needs. In this presentation, research providers and client will learn about the changing business environment and approaches companies can adopt.
Research Papers
Business in todays Latin American society
Catalogue: Latin America 2017: #IN
Author: Stephanie Landers
Company: Euromonitor International
June 15, 2017
Research Papers
Brands with purpose
Catalogue: Latin America 2020 - Insights Festival
Authors: Ana SofÃa Hernández Laya, Itala Padilla Bahamonde
Companies: Procter & Gamble, Datum Internacional S.A.
October 19, 2020
Research Papers
Sustainable tourism
Catalogue: Latin America 2020 - Insights Festival
Author: Julia Fillingame
Company: Euromonitor International
October 19, 2020
