Resources Library by ANA

In pursuit of human truths

The quality of answers we get are proportional not only to the quality of questions we ask, but how we ask them. Clients are facing unprecedented clutter, competition, complexity and consumer sophistication. Increasingly, qualitative research is...

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact

Authors: Dina El Sehrawy, Yasmin Badawi

Company: KANTAR TNS Malaysia

June 15, 2017

Back to basics

Market research culture is not always developed in companies. When it is, occasionally the team finds it difficult to incorporate the learnings from one project into the other. Other times, they are so eager to use innovative methods that they forget...

Catalogue: Latin America 2017: #IN

Authors: Karen Klas, Paola Toscano

Company: IBOPE Inteligencia

June 15, 2017

Reaching markets with semiotics and cymbol

Semiotics is a thriving specialist marketing insight methodology. Many leading global brands and organisations are now effectively using semiotics to inform brand strategy, communication, design or NPD. For a methodology that is constantly engaging...

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact

Author: Kourosh Newman-Zand

Company: Space Doctors Ltd

June 15, 2017

Is shopping cultured?

What goes through your mind when you make a shopping decision? What do you think about? How do you decide? How does this vary when you buy different things? How do different people think? This is the question that Lightspeed and Netquest explored and...

Catalogue: Latin America 2017: #IN

Authors: Joaquim Bretcha, Alexander Wheatley

Companies: Netquest, Kantar

June 15, 2017

Business in todays Latin American society

Businesses operating in Latin America's current environment face consumers who put greater pressure on companies and products to be socially responsible and healthy, but at the same time have less money to spend. This paper will examine how...

Catalogue: Latin America 2017: #IN

Author: Stephanie Landers

Company: Euromonitor International

June 15, 2017

Successful snacks and shopper insights (Spanish)

Get to know how PepsiCo Foods achieved a turnover in the assorted multipacks segment in Colombia, after losing market share for 2 years in a row, applying an actionable segmentation model and simple co-creation exercises with shoppers. SKU...

Catalogue: Latin America 2017: #IN

Authors: Jorge Andrés Mendez, Juan Pablo Garcia

Company: Synapsis

June 15, 2017

In a connected world blended is the best

A view from WIN Pakistan.

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact

Author: Ijaz Gilani

June 15, 2017

Opening ESOMAR Latin America Event 2014 (Spanish)

How can market research contribute to continue the region’s accelerate growth? And what is the role of the researcher in this newly defined business landscape?

Catalogue: Latin America 2014: Accelerating Growth

Authors: Juan Carlos Tejada, Susana Marquis

June 15, 2017

How can market research become part of a digital eco-system?

Now the Eco-system of marketing is highly digital. How could traditional market research be part of it? Based on our practice, there are 4 steps: objective-oriented, connecting proper data sources, being product on cloud and professional service.

Catalogue: Asia Pacific 2017: Discoveries

Author: Richard (Ruixing) Zong

May 17, 2017