Resources Library by ANA

Social research and market research

Market research is social research. If it is not - and every time it is not - social research it is not even "research", in that it cannot claim objectivity nor truth. In the past this has often been forgotten and has led to poor research. We have...

Catalogue: Seminar 1977: Social Research

Author: Carlo Erminero

Company: Demoskopea

December 1, 1977

Research on policy-making in the consumer union sphere

The Danish National Consumer Union was formed in 1946. On this background the present project has been carried out. The major tasks were: a) Identification of major dimensions along which consumers perceive consumer policies and consumer tactics; B)...

Catalogue: Seminar 1977: Social Research

Authors: Folke Olander, Flemming Hansen

Company: AIM Create

December 1, 1977

Similarities and differences between marketing research and social research

In this paper we want to point out a number of characteristics of the marketing-research-machinery one has to take into consideration when applying this kind of research to another field. On the other hand we try to make an inventory and a comparison...

Catalogue: Seminar 1977: Social Research

Author: Pieter van Schravendijk

December 1, 1977

Exploratory study on the attitudes of dairy farmers and vets to Mastitis

The objectives of this research were to explore in apreliminary way the attitudes of Dairy Farmers and Vetsto the control and treatment of Mastitis. 

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

December 1, 1977

Research and social policy

This paper examines the role of the research worker in the formation of social policies. It explains the background to this by stressing that, in the UK at least, social policies, unlike economic policies, have no unifying framework. It also stresses...

Catalogue: Seminar 1977: Social Research

Author: Eric J. Thompson

December 1, 1977

Some observations on the client-agency relationship in social survey research in the U.K.

This paper examines some aspects of the working relationship between clients and the personnel of commercial research agencies in the UK. From an examination of a number of actual projects, some indicators are proposed of factors likely to promote a...

Catalogue: Seminar 1977: Social Research

Author: Gerry E. Levens

December 1, 1977

Industrial relations research

The paper describes the objectives of industrial relations research and actions that can stem from their findings, the problem in getting companies (at least in Britain) to undertake industrial relations research studies in the first instance a act...

Catalogue: Seminar 1977: Social Research

Author: Robert M. Worcester

Company: IPSOS

November 30, 1977

The interviewee as a human being

The establishment of the survey method and formulation of the survey instruments is of central importance in empirical social research. But they (the above), are frequently seen instrumentally, but not conceptually - especially in the area of...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection

Authors: Werner Brög, Karl-Heinz Neumann

November 1, 1977

Car owner's attitude change

In this paper we discuss some of the results and implications of an experimental study of changes in car owners' attitudes to their cars. In particular, we are interested in how their attitudes develop from the time the car is first purchased through...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection

Author: Douglas J. Johnson

November 1, 1977