Abstract:
In this paper we discuss some of the results and implications of an experimental study of changes in car owners' attitudes to their cars. In particular, we are interested in how their attitudes develop from the time the car is first purchased through the ownership period and how this is affected by experience of deterioration and reliability problems. The method involved repeat interviewing, by post, on a panel of respondents who first bought their cars in 1975.
This could also be of interest:
Research Papers
What is the value of our car?
Catalogue: International Automotive Marketing Conference 1998
Authors: Gerton Poot, Fred Schipper, Charles Engelaar
Company: Trendbox B.V.
June 15, 1998
Research Papers
The Polish car market
Catalogue: CEE Conference 1995: Towards A Market Economy
Authors: Eugeniusz Smilowski, Jacek Mlynarski, Piotr Kwiatkowski
Company: KANTAR TNS Malaysia
April 1, 1995
