Abstract:

The Danish National Consumer Union was formed in 1946. On this background the present project has been carried out. The major tasks were: a) Identification of major dimensions along which consumers perceive consumer policies and consumer tactics; B) Measurement of the extend to which various tactics and political views are adapted among different groups of consumers; C) Identification of different combinations of views on consumer policies and consumer strategies; D) An examination of the acceptance of various political views and tactics among consumer union officials, politicians, and members of local consumer groups.