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Social research and market research

Date of publication: December 1, 1977

Catalogue: Seminar 1977: Social Research

Company:

Author: Carlo Erminero

Abstract:

Market research is social research. If it is not - and every time it is not - social research it is not even "research", in that it cannot claim objectivity nor truth. In the past this has often been forgotten and has led to poor research. We have not realised that the objectivity we claimed for our research was actually objectivity of methods but not of the subject or issue studied.

Carlo Erminero

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Research Papers

Government and social research

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Peter Mohler

 

September 1, 1998

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Citation

Mohler, P. (1998a, September 01). Government and social research . ANA - ESOMAR. Retrieved June 29, 2025, from


https://ana.esomar.org/documents/government-and-social-research-


Research Papers

Research and social policy

Catalogue: Seminar 1977: Social Research

Author: Eric J. Thompson

 

December 1, 1977

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Citation

Thompson, E. J. (1977a, December 01). Research and social policy. ANA - ESOMAR. Retrieved June 29, 2025, from


https://ana.esomar.org/documents/research-and-social-policy


Research Papers

Social studies and market research in Spain

Catalogue: ESOMAR/WAPOR Congress 1959

Author: Manuel J. Sanchez de Celis

 

June 15, 1959

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Citation

de Celis, M. J. (1959a, June 15). Social studies and market research in Spain. ANA - ESOMAR. Retrieved June 29, 2025, from


https://ana.esomar.org/documents/social-studies-and-market-research-in-spain


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
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Citation

Erminero, C. (1977a, December 01). Social research and market research. ANA - ESOMAR. Retrieved June 29, 2025, from


https://ana.esomar.org/documents/social-studies-and-market-research-in-spain