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Social research and market research

Date of publication: December 1, 1977

Catalogue: Seminar 1977: Social Research

Company: Demoskopea

Author: Carlo Erminero

Abstract:

Market research is social research. If it is not - and every time it is not - social research it is not even "research", in that it cannot claim objectivity nor truth. In the past this has often been forgotten and has led to poor research. We have not realised that the objectivity we claimed for our research was actually objectivity of methods but not of the subject or issue studied.

Carlo Erminero

Author

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Research Papers

The Espresso case history

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry

Authors: Carlo Erminero, L. Rubini

Company: Demoskopea

June 15, 1974

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Citation

Erminero and Rubini (1974a, June 15). The Espresso case history. ANA - ESOMAR. Retrieved September 23, 2023, from


https://ana.esomar.org/documents/the-espresso-case-history


Research Papers

Discussion group IV

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Authors: Friedrich Wendt, Michael D. Ryan

 

June 15, 1972

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Citation

Wendt and Ryan (1972a, June 15). Discussion group IV. ANA - ESOMAR. Retrieved September 23, 2023, from


https://ana.esomar.org/documents/discussion-group-iv


Research Papers

Criteria of decision on media-mix

Catalogue: Seminar 1978: The Business Of Advertising

Authors: Rolf Speetzen, Wilfried Wenzel

 

June 15, 1970

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Citation

Speetzen and Wenzel (1970a, June 15). Criteria of decision on media-mix. ANA - ESOMAR. Retrieved September 23, 2023, from


https://ana.esomar.org/documents/criteria-of-decision-on-media-mix


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Citation

Erminero, C. (1977a, December 01). Social research and market research. ANA - ESOMAR. Retrieved September 23, 2023, from


https://ana.esomar.org/documents/criteria-of-decision-on-media-mix