Abstract:
Market research is social research. If it is not - and every time it is not - social research it is not even "research", in that it cannot claim objectivity nor truth. In the past this has often been forgotten and has led to poor research. We have not realised that the objectivity we claimed for our research was actually objectivity of methods but not of the subject or issue studied.
This could also be of interest:
Research Papers
Research and social policy
Catalogue: Seminar 1977: Social Research
Author: Eric J. Thompson
 
December 1, 1977
Research Papers
Government and social research
Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Peter Mohler
 
September 1, 1998
Research Papers
Social studies and market research in Spain
Catalogue: ESOMAR/WAPOR Congress 1959
Author: Manuel J. Sanchez de Celis
 
June 15, 1959
