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Research papers

Motivation research in practice co-ordinated with marketing research (French)

This paper deals with experiences and ideas resulting from motivation research projects, made with the assistance of psychologists during the past seven years. In close co-operation with trained marketing researchers, different methods have been...

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Author: Börje Lindberg
June 15, 1957
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Citation

Lindberg, B. (1957a, June 15). Motivation research in practice co-ordinated with marketing research (French). ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/motivation-research-in-practice-co-ordinated-with-marketing-research-french-


Research papers

Motivation research and psychoanalysis

Born of the recognition of the irrational character of the "buying act", M.R. in its rapid growth raised - and continues to raise - criticisms and sarcasm. At the source of most of these criticisms we find a confusion between M.R. and psychoanalysis...

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Author: Alfred Denner
June 15, 1957
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Citation

Denner, A. (1957a, June 15). Motivation research and psychoanalysis. ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/motivation-research-and-psychoanalysis


Research papers

Motivation research in the field of distribution

What is usually named motivation research is the application of the methods of psychology and sociology to commercial problems and is therefore nothing hut a certain type of research in the field of distribution. Its special aim is to understand and...

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Author: Emeric Deutsch
June 15, 1957
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Citation

Deutsch, E. (1957a, June 15). Motivation research in the field of distribution. ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/motivation-research-in-the-field-of-distribution


Research papers

A note on the application of motivation research in a modern advertising agency

The modern advertising agency does not create any advertisement in a vacuum. It ensures that everything published by its clients is part of an integrated marketing operation - whether it is an advertisement in any of the major media, point-of-sale...

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Author: Graeme Cranch
June 15, 1957
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Citation

Cranch, G. (1957a, June 15). A note on the application of motivation research in a modern advertising agency. ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/a-note-on-the-application-of-motivation-research-in-a-modern-advertising-agency


Research papers

Factor analysis of consumer preferences

Very practical reasons account for the introduction of motivation research in-the field of market study. When it becomes desirable to influence consumer behaviour and attitudes, a simple assessment is no longer adequate and there is an obvious need...

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Author: Jean Stoetzel
June 15, 1957
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Citation

Stoetzel, J. (1957a, June 15). Factor analysis of consumer preferences . ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/factor-analysis-of-consumer-preferences-


Research papers

Factor analysis of consumer preferences (French)

Very practical reasons account for the introduction of motivation research in-the field of market study. When it becomes desirable to influence consumer behaviour and attitudes, a simple assessment is no longer adequate and there is an obvious need...

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation
Author: Jean Stoetzel
June 15, 1957
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Citation

Stoetzel, J. (1957a, June 15). Factor analysis of consumer preferences (French). ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/factor-analysis-of-consumer-preferences-french-


Research papers

Research can and does help advertising

Advertising is one of the means to move products (or services) to the consumer, to make consumers (in all their varieties, including industrial buyers e.g.) buy the goods or services that are being advertised. There are those who say advertising...

Catalogue: ESOMAR Congress 1956: Advertising Research
Author: Jan Stapel
June 15, 1956
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Citation

Stapel, J. (1956a, June 15). Research can and does help advertising. ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/research-can-and-does-help-advertising


Research papers

Economic forecasts with special reference to field studies

I shall not specifically deal with economic forecasts of a general nature, but that I shall put the accent on market forecasts. It may well be reasoned that every market forecast presupposes a forecast of the business situation and of any expected...

Catalogue: ESOMAR Congress 1956: Advertising Research
Author: Jan van Rees
June 15, 1956
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Citation

van Rees, J. (1956a, June 15). Economic forecasts with special reference to field studies. ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/economic-forecasts-with-special-reference-to-field-studies


Research papers

Research and decision

The paper is divide in four parts: the first part is an introduction paragraph. The second is an analysis of the function that management performs in business. The third part is an analysis of the new and developing techniques in the field of market...

Catalogue: ESOMAR Congress 1956: Advertising Research
Authors: H. S. Rich, J. S. Smith
June 15, 1956
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Citation

Rich and Smith (1956a, June 15). Research and decision. ANA - ESOMAR. Retrieved August 08, 2025, from


https://ana.esomar.org/documents/research-and-decision