Resources Library by ANA

Technology, the family, and consumer behavior

The purpose of this paper is to propose that consumer research can contribute even more if some efforts were to be spent - by researchers and corporate managers alike - on observing how consumers interact with technology, that is to say, with the...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Author: Franco M. Nicosia

June 15, 1983

An evaluation of experimental field research

The purpose of our paper is to evaluate the application potential of experimental research, especially experimental field research, from the viewpoint of marketing decision making. On the one hand we try to demonstrate extensively some general and...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Authors: Matti Ahtomies, Uolevi Lehtinen

June 15, 1983

Choosing a country for a holiday

This paper sets out to examine the process by which people select the country in which they spend their holiday. While price and accessibility are important determinants of a country's popularity they are no more than first hurdles in the race for...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry

Authors: Christine Gray, Marion Herbert

June 15, 1983

Comments on achieving successful advertising control

This paper deals with the problem why the contribution to knowledge gained through researches not sufficiently transferred into practical results. Given a contribution it will only be possible to apply it generally to practical problems if it is...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Author: Erich Weihs

June 15, 1983

Inmarkt

In 1978 GfK-Nuernberg began to develop a Marketing Information System, in order to be able to analyse market research data from own audits more quickly and more extensively than is possible with conventional evaluation methods. The technical solution...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Author: Klaus Mueller

Company: GfK

June 15, 1983

It's not (just) what you say, it's (also) the way that you say it

The 'paper' which we are presenting is not really a paper at all - it is largely a compilation of video recordings illustrating consumers talking about holidays, and their response to a selection of holiday advertising. This written paper is designed...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry

Authors: Margaret Boston, Geraldine Moll

Company: Ogilvy

June 15, 1983

Nations and vacations

This paper deals with people's attitudes toward nations and vacations. Attitudes were detected and measured in terms of the affective meaning of concepts. Such issues are not trivial, since people may evaluate highly (or poorly) a given country, and...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry

Author: Gabriele Morello

June 15, 1983

A planning language

This paper is to be a personal memoire with acknowledgements for the title to Iverson and to Alexander, Ishikawa, and Silverstein. It is in no sense a review of SRI's position on either Strategic Planning, or for that matter Market Research. The...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Author: John B. O'Mulloy

June 15, 1983

Exploration into the time-money tradeoff

The paper describes the construction - of a survey instrument to measure the value of time relative to that of money. It then illustrates how that instrument may be applied to explore one aspect of technology's impact on the valuation to time: the...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Authors: John Deighton, Franco M. Nicosia, Yoram Wind

June 15, 1983