Technology, the family, and consumer behavior

Date of publication: June 15, 1983

Abstract:

The purpose of this paper is to propose that consumer research can contribute even more if some efforts were to be spent - by researchers and corporate managers alike - on observing how consumers interact with technology, that is to say, with the technology imbedded in the current and future products and services. The suggestions made find their roots on previous research on the consumer-technology interface and some ideas and research designs being currently in an R&D stage.

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