Back

It's not (just) what you say, it's (also) the way that you say it

Date of publication: June 15, 1983

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry

Company: Ogilvy

Authors: Margaret Boston, Geraldine Moll

Abstract:

The 'paper' which we are presenting is not really a paper at all - it is largely a compilation of video recordings illustrating consumers talking about holidays, and their response to a selection of holiday advertising. This written paper is designed to provide a background to the video film, and set it in context.

Margaret Boston

Author

This is a long description of some author details.

Geraldine Moll

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Boston and Moll (1983a, June 15). It's not (just) what you say, it's (also) the way that you say it. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/it-s-not-just-what-you-say-it-s-also-the-way-that-you-say-it