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It's not (just) what you say, it's (also) the way that you say it

Date of publication: June 15, 1983

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry

Company: Ogilvy

Authors: Margaret Boston, Geraldine Moll

Abstract:

The 'paper' which we are presenting is not really a paper at all - it is largely a compilation of video recordings illustrating consumers talking about holidays, and their response to a selection of holiday advertising. This written paper is designed to provide a background to the video film, and set it in context.

Margaret Boston

Author

This is a long description of some author details.

Geraldine Moll

Author

This is a long description of some author details.

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Citation

Boston and Moll (1983a, June 15). It's not (just) what you say, it's (also) the way that you say it. ANA - ESOMAR. Retrieved July 15, 2025, from


https://ana.esomar.org/documents/it-s-not-just-what-you-say-it-s-also-the-way-that-you-say-it