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It's not (just) what you say, it's (also) the way that you say it

Date of publication: June 15, 1983

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry

Company: Ogilvy

Authors: Margaret Boston, Geraldine Moll

Abstract:

The 'paper' which we are presenting is not really a paper at all - it is largely a compilation of video recordings illustrating consumers talking about holidays, and their response to a selection of holiday advertising. This written paper is designed to provide a background to the video film, and set it in context.

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