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It's not (just) what you say, it's (also) the way that you say it

Date of publication: June 15, 1983

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry

Company: Ogilvy

Authors: Margaret Boston, Geraldine Moll

Abstract:

The 'paper' which we are presenting is not really a paper at all - it is largely a compilation of video recordings illustrating consumers talking about holidays, and their response to a selection of holiday advertising. This written paper is designed to provide a background to the video film, and set it in context.

Margaret Boston

Author

This is a long description of some author details.

Geraldine Moll

Author

This is a long description of some author details.

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Research Papers

What you say is what you show, and what you show is what you say

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research

Authors: George Fields, Lorenz C. Andersen

 

June 15, 1986

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Citation

Fields and Andersen (1986a, June 15). What you say is what you show, and what you show is what you say. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/what-you-say-is-what-you-show-and-what-you-show-is-what-you-say


Research Papers

You just do not understand!

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Authors: Sonia Pall, Neerja Wable

 

September 1, 1998

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Citation

Pall and Wable (1998a, September 01). You just do not understand! . ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/you-just-do-not-understand-


Videos

What you see (is NOT) what you get

Catalogue: Fusion 2019

Author: Dmitry Gaiduk

Company: CoolTool Inc

November 10, 2019

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Citation

Gaiduk, D. (2019a, November 10). What you see (is NOT) what you get. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/what-you-see-is-not-what-you-get-10862


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Boston and Moll (1983a, June 15). It's not (just) what you say, it's (also) the way that you say it. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/what-you-see-is-not-what-you-get-10862