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Videos

The power of AND: Human insights & AI/ml led Analytics to drive IMPACT!

The latest advanced in AI/ml approaches are helping uncover efficiencies across sectors across a wide spectrum of business needs. Can these machine-driven approaches that leverage advanced statistical analyses help us unleash creativity?

Catalogue: ESOMAR TV: Client Summit 2020 at Home
Author: Pavi Gupta
June 11, 2020
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Citation

Gupta, P. (2020a, June 11). The power of AND: Human insights & AI/ml led Analytics to drive IMPACT!. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/the-power-of-and-human-insights-ai-ml-led-analytics-to-drive-impact-


Videos

Design in the age of AI

The main 3 takeaways of the presentation are: - How will the 4th Industrial Revolution change design?- Why is 'ease of use' no longer the pinnacle of good design in the Age of AI?- What are the five principles for design moving forward?

Catalogue: ESOMAR TV: Client Summit 2020 at Home
Author: Robin Beers
June 11, 2020
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Citation

Beers, R. (2020a, June 11). Design in the age of AI. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/design-in-the-age-of-ai


Webinars

Turbo-charged change: Trends impacting market research

Many elements impact how market research is designed and conducted. These include evolving technological, social, scientific, economic, and cultural forces. In this webinar, Zoe will discuss the broader landscape changes that impact how we...

Catalogue: Webinars 2020
Author: Zoe Dowling
June 9, 2020
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Citation

Dowling, Z. (2020a, June 09). Turbo-charged change: Trends impacting market research. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/turbo-charged-change-trends-impacting-market-research


Webinars

Budget efficiency: How to maximise the value of your market research

During times of economic uncertainty, you might have to slash market research spend. But without data-driven understanding of your customers, it's unlikely that you will continue to be able to address their needs better than your competition. So...

Catalogue: Webinars 2020
Author: Thor Olof Philogène
Company: Stravito
June 4, 2020
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Citation

Olof Philogène, T. (2020a, June 04). Budget efficiency: How to maximise the value of your market research. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/budget-efficiency-how-to-maximise-the-value-of-your-market-research


Webinars

Storytelling to transform insights to action

Storytelling helps insights professionals to drive change by engaging decision-makers. Effective storytelling goes beyond the data to use emotion as a key driver for decision making. In addition to human intelligence that's required to craft...

Catalogue: Webinars 2020
Authors: Elizabeth P. Morgan, Fenny Léautier, Cinny Little
Companies: Forrester, Market Logic Software, Philips International
May 28, 2020
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Citation

Morgan, Léautier and Little (2020a, May 28). Storytelling to transform insights to action. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/storytelling-to-transform-insights-to-action


Research reports

Insights in times of COVID-19

ESOMAR, as the global voice for the data, insights, and market research industry, has been guiding theindustry in the undeniable challenging times that the world has been going through for a number of weeksnow. This report is another effort to...

Catalogue: ESOMAR Publications
Author: ESOMAR B.V.
May 26, 2020
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Citation

B.V., E. (2020a, May 26). Insights in times of COVID-19. ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/insights-in-times-of-covid-19


Research reports

Data event report (Chinese)

The following document is being used- in conjunction with the Data breach event response framework- to report the specific details of the data breach, as well as the remedial measures that are taken to minimize the risk to data...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
May 20, 2020
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Citation

B.V., E. (2020a, May 20). Data event report (Chinese). ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/data-event-report-chinese-


Research reports

Data processing agreement (Chinese)

A data processing agreement (DPA) is a legally binding document to be entered into between the controller and the processor in writing or in electronic form. It regulates the particularities of data processing- such as its...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
May 20, 2020
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Citation

B.V., E. (2020a, May 20). Data processing agreement (Chinese). ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/data-processing-agreement-chinese-


Research reports

Privacy notice template (Chinese)

The privacy notice provides the data subject, with the essential details you need to understandhow companies collect and process personal data. 

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
May 20, 2020
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Citation

B.V., E. (2020a, May 20). Privacy notice template (Chinese). ANA - ESOMAR. Retrieved December 14, 2025, from


https://ana.esomar.org/documents/privacy-notice-template-chinese-