Abstract:
Many elements impact how market research is designed and conducted. These include evolving technological, social, scientific, economic, and cultural forces.
In this webinar, Zoe will discuss the broader landscape changes that impact how we conduct market research and explore what it means for mainstream methodologies as well as emerging approaches.
Topics will include:
- Technological, cultural and business trends impacting market research;
- Agile research as an emerging methodology;
- The growth of mobile ethnographies and online focus groups.
This could also be of interest:
Webinars
Key global trends impacting the practice of market research with an awarding-winning case study on automation
Catalogue: Webinars 2019
Authors: Jackie Lorch, Samantha Bond, Reg Baker, Steliana Ifrim
Company: SKIM
July 25, 2019
Research Papers
Trends change, motivations do not
Catalogue: Fusion 2019
Authors: Ezgi Akpinar, Serkan Ceran, Ilker Sermen, Merve Yigit Yontar
Companies: Ipsos MRBI, The Coca-Cola Company
November 10, 2019
Research Papers
Trends in psychological market research
Catalogue: The European Marketing Research Review 1969
Author: Peter H. van Westendorp
 
August 1, 1969
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