Turbo-charged change: Trends impacting market research

Date of publication: June 9, 2020

Catalogue: Webinars 2020

Author: Zoe Dowling

Abstract:

Many elements impact how market research is designed and conducted. These include evolving technological, social, scientific, economic, and cultural forces. 

In this webinar, Zoe will discuss the broader landscape changes that impact how we conduct market research and explore what it means for mainstream methodologies as well as emerging approaches. 

Topics will include: 

- Technological, cultural and business trends impacting market research;

- Agile research as an emerging methodology;

- The growth of mobile ethnographies and online focus groups.

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