Resources Library by ANA

The importance of socio-cultural change in the definition of a corporate image for financial institutions

Socio-cultural change- is having a very powerful impact on European societies today, in 1981-1982. Comparison of the nine European observatories (carried out by the RISC network in 1981) shows that out of the 30-40 socio-cultural trends, 22 are...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally

Author: Jacques Paitra

June 15, 1982

Forecasting transport markets

The remainder of this paper is concerned with describing briefly a number of exercises in which research technologies have been utilised in combination to assist in predicting consumer behaviour. Most, but not all are related to investment decisions....

Catalogue: Papers 1982: Social Research And Prediction

Author: David Hollings

June 15, 1982

Introduction

Introduction to the Seminar 1982 on Profitable Cooperation of Manufacturers and Retailers, by Gottfried Thiel.

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers

Author: Gottfried Thiel

Company: Nielsen

June 15, 1982

Methodological experiments of measuring the coverage of daily newspapers

The prime consideration of this paper is a methodological experiment, carried out by Media Markt Analysen, Frankfurt, in the autumn of 1981 which was aimed to check the measurement of the coverage of BILD and regional daily newspapers. Starting point...

Catalogue: Seminar 1982: Improving Media Research

Authors: Eva Maria Hess, Otmar Ernst

June 15, 1982

Consumer confidence, expenditure, and curtailment

In this study, we will analyze the data of the consumer surveys in The Netherlands, with help of principal component analysis. The derived components and the index of consumer sentiment are used as predictors of consumer expenditure, along with...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Authors: Willem Frederik van Raaij, Henk J. Gianotten

June 15, 1982

A combination of hard and soft data to predict family performance

The paper presents the design and experience so far of a project aimed at the development of methods to estimate simultaneously changes in objective resources, the effect of these changes on the individual's or household's subjective perception of...

Catalogue: Papers 1982: Social Research And Prediction

Authors: Mats Linde, Viveka Linde

Company: Marknads Systematik AB

June 15, 1982

Up-market target groups (UTG): Competencies- consumption-communication

STERN here with presents the study "Up-Market Target Groups UTG (Gehobene Zielgruppen)" in which the attitudes and behaviour of West German senior executives in industry and administration are analysed. Around 3 million members of the West German...

Catalogue: Seminar 1982: Improving Media Research

Authors: Marianne Wagner, Jörg Laufer

June 15, 1982

A methodology for analysing changes in travel mobility using panel data

A methodology is presented for analysing panel data for the purpose of measuring changes over time in travel mobility and identifying probable causes for such changes. Mobility is assumed to be a nebulous concept, referring to the general opportunity...

Catalogue: Papers 1982: Social Research And Prediction

Authors: Thomas Golob, Jan Perdok

June 15, 1982

Amoco (U.K.'s) use of the R.B.L.

This paper is concerned with the R.B.L.-Forecast Motorists Diary Panel and sets out to illustrate how Amoco, a relative newcomer to the U.K. petrol market, has made effective use of the panel data in its development programme. The first part of the...

Catalogue: Seminar 1982: The Effective Use Of Panels

Authors: Maureen Johnson, Robin Cornell

June 15, 1982